Category: Fashion


Iconic denim and fashion brand Buffalo David Bitton announces its 50th-anniversary collection in celebration of decades of legendary craftsmanship and performance. With over 50 years of emblematic denim styles under their belt, Buffalo David Bitton is leaving its mark by melding vintage style with modern trends.


The Buffalo David Bitton brand’s 50th-anniversary collection highlights the history of the brand, looking back on the iconic vintage design elements made popular in the 80s and 90s whilst adding in a mix of new contemporary elements. The collection features denim and sportswear, highlighting timeless washes, the softest fabrics, and a sustainable environmental promise.


Buffalo David Bitton has always been a brand rooted in providing its customer with the perfect pair of jeans and this season we celebrate a milestone with our golden anniversary” said Andie Lipton, Senior Vice President of Marketing and Communications at Buffalo David Bitton.  “Our jeans have been at the forefront of style for decades and our 50th anniversary celebration is a great time to honor the brand’s history and look to the future with excitement.”


Utilizing a wide range of vintage washes and distressed blues, highlights of the menswear collection include a re-introduction of baggy jeans and relaxed fits, as well as timeless pieces like the Joe denim jacket which features iconic patches used throughout the years. Another highlight is the Matt loose fit jean featuring the same design and pattern made popular by the original Matthew jean of the ’90s. Highlights of the womenswear collection include a strong influence from the 90s with a wide range of bleached shades and classic authentic blues, emphasized with styles ranging from super wide legs to workwear-inspired pieces including the wide-leg Alice and Jada carpenter jeans.


“It’s amazing to see how styles that were once loved are now resurfacing in a new way,” said Alesha Rayoff-Pearce Director of Product Development and Design at Buffalo David Bitton. “The inspiration behind the collection was pulled from notable pop culture trends and styles from the past decades, creating a unique collection of timeless pieces.” 


The 50th-anniversary collection will become available starting September 21, 2022 available online and the following retailers in the United States and Canada:

US – Macy’s, Dillard’s & Belk
Canada –  Hudson’s Bay

Starter x Palace Collaborate on a Capsule Collection

The Starter brand has teamed up with skateboard and apparel brand Palace on a capsule collection centered around football inspired styles that synergize oversized and skate-ready clothing.  The key staples include football jersey, nylon warm up pullover, breakaway jacket, snapback cap and T’s. Both brands’ logos appear across black /white and mint color ways with the classic Starter font.


Starter, established in 1971, pioneered the fusion of sports clothing with popular culture by forging partnerships with major professional sports leagues including the NFL, NBA, NHL, and more. It all began with an iconic star logo and the idea that “Every athlete dreams of being a starting player.” But Starter didn’t stop at athletes, they extended across cultural lines, drawing influence from sport, music, and pop culture. Through the 80s and 90s it truly cemented its place in pop culture with major movie stars and the hip hop scene. Today the brand has just celebrated its 50th anniversary and continues to compete in the global sports & fashion arena.


Starter and Palace’s collaboration is set for both in-store and online releases starting August 12, 11 a.m EDT on the brand’s official webstore, and in Japan on August 13, 11 a.m JST on the Palace Japan webstore, and on the official “Palace_Skateboards” WeChat store August 13, 11 a.m CST.

Buffalo David Bitton Partners with Kohl’s to Introduce Premium Denim for Customers

Kohl’s (NYSE: KSS) has announced a new partnership with Buffalo David Bitton, which is owned by Iconix International, to bring premium and responsibly-made denim styles to customers just in time for fall. Available through January, 2023 in over 600 stores and online at, Kohl’s brings Buffalo David Bitton, a leading denim brand celebrating its 50th anniversary, to customers with styles and fits for men and women. The addition of the Buffalo David Bitton brand comes as Kohl’s continues to diversify and bolster its denim assortment with premium and style-led offerings for the casual lifestyle.


“Buffalo Jeans is the perfect addition to our denim lineup this fall as we look to provide more offerings that support our customer’s evolving casual lifestyle,” said Ron Murray, Kohl’s interim chief merchandising officer. “The brand’s focus on creating craftsmanship-quality denim with unprecedented style is the perfect complement to our existing and new denim brands. We know our customers will love Buffalo Jeans’ assortment of premium denim in today’s latest styles, and will naturally become wardrobe staples this fall and winter.”


Founded in 1972 in France and made famous in Canada, Buffalo David Bitton is a denim brand that has become a canvas for individuality and outspoken style. The brand offers perfect fits, the finest fabrics, and timeless washes. Styles available at Kohl’s include straight and slim leg for men, as well as wide leg, bootcut and mom jeans for women. The assortment also features other apparel including shackets for women and tops for men.


“We couldn’t be more excited to partner with Kohl’s to bring Buffalo Jeans to millions more customers across the country,” said Brent Unger, executive vice president of Centric Brands. “At a time when men and women are looking to fill their closets with fewer, but more quality wardrobe staples, Buffalo Jeans provides the perfect pair of denim with premium fabric, fits and washes that can be dressed up or down depending on the day. It’s the type of clothing item people will wear weekly and we’re excited that more Kohl’s customers will have the opportunity to experience the difference of Buffalo Jeans.”


Buffalo David Bitton is joined by the newly announced Levi’s SilverTab collection to create an in-store denim destination experience for customers this back to school and fall season. The denim destination will be featured in over 600 stores adjacent to Sephora at Kohl’s in an area designed to showcase new and seasonally relevant brands. It will feature denim and apparel in today’s latest styles and fits from Buffalo David Bitton and Levi’s SilverTab, with sizes ranging from kids to adults.


The addition of the Buffalo David Bitton brand to Kohl’s portfolio reinforces the company’s commitment to evolving its assortments with premium and style-led offerings to support customers’ casual lifestyle. It joins other customer favorite brands including Sephora, Calvin Klein and Draper James RSVP, and builds on Kohl’s robust denim assortment from brands such as Levi’s and Levi’s SilverTab, Sonoma Goods for Life, SO, LC Lauren Conrad, Wrangler, and more.



Umbro, the iconic British soccer brand, announces a new collection of youth apparel and sports equipment at JCPenney.


The new collection encompasses Boys and Girls apparel, as well as soccer balls and cleats, and will feature classic Umbro styles such as jerseys and checkboard shorts. Available online and in select stores, items will have retail price points ranging from $18 for t-shirts to $40 for track jackets and hoodies.


“We are excited to add Umbro to our growing portfolio of brands, further solidifying JCPenney as the shopping destination for your kids’ apparel needs,” said Chris Phillips, JCPenney’s senior vice president and general merchandise manager of the Men’s, Children’s, and Women’s Apparel divisions. “From the classroom to the field, we are pleased to offer diverse working families a variety of options and the ease of a one-stop shopping experience.”


JCPenney is the perfect partner to help Iconix further grow and maximize the Umbro brand,” said Carolyn Siskovic, Senior Vice President Men’s, and Sports Brand Management at Iconix “Having JCPenney as our retailer for this new collection will allow us to capitalize on the growing consumer demand for sports brands while reaching our core family audience.”


The collection is available now at and at select JCPenney stores.



Iconix Europe LLC have teamed up once again with Inditex’s youth fashion brand, Pull&Bear, to launch a second Starter collaboration for Women’s Spring/Summer 2022.


It all began with an iconic star logo and the idea that “Every athlete dreams of being a starting player.” But Starter didn’t stop at athletes, extending across cultural lines, drawing influence from sport, music and pop culture.


The collection has been created with the aim of combining streetwear with athleisure sportswear for a younger fashion-forward demographic. The colour story is comprised of a mix of primal and Americana-inspired colours such as red, white and blue, which is offset against a shot of neutral beige.


Standout pieces include an oversized jersey hoodie with shorts co-ordinate, which incorporates both pile embroidered and printed logos, giving a nod to the initial collection. The collection also offers a variety of printed t-shirts, all of which include printed logos. To complete the look, Pull&Bear have also developed a selection of embroidered logo socks, giving a varsity look.


This collection will be available in Europe/UK markets, both online at and in a selected group of stores from the 4th of February. More information can be found at: 


Past teammates Michael Strahan and Carl Banks join forces for the New CollectionCelebrating Football, Super Bowl LVI, and the City of Los Angeles


LOS ANGELES, January 27, 2022 – MSX for NFL, part of The Michael Strahan Brand, founded by long-time business partners Michael Strahan and Constance Schwartz-Morini, today announced a new collaboration with the iconic lifestyle brand, Starter, owned by Iconix Brand Group, alongside Carl Banks, former Giants linebacker and President of G-III Apparel Group’s Sports Licensing Division, the manufacturing partner for the Starter brand. The MSX for NFL x Starter collection elevates core MSX and Starter styles while capturing the experience of the Super Bowl LVI taking place in Los Angeles this year. MSX, known for its casual lifestyle and work leisure apparel, partnered with G-III Apparel in 2020 to launch an exclusive, limited-edition Super Bowl LVI capsule collection in celebration of the NFL’s 100th season. Drawing from this success, Strahan and G-III Apparel Group teamed up in 2021 with The NFL Consumer Products Division to expand the line with the dedicated apparel for all 32 NFL teams. With football’s biggest game set to be played in Los Angeles on Sunday, February 13, former teammates Strahan and Banks look to fuse their brand elements once again and celebrate the Super Bowl through a bold and fresh MSX x Starter Collaboration produced by G-III.


“The Super Bowl was a significant moment in my career, and since Los Angeles is hosting this year, we knew as a brand that we wanted to go even bigger with our NFL Licensed gameday apparel. We designed loud and proud prints and patterns to represent our excitement,” said Strahan. “Starter has created must-have items for die-hard sports fans for a long time, which is why we’re excited to collaborate with Carl and the team at G-III to help create a unique MSX for NFL collection that represents true LA style and swag.”


“Starter has been a pioneer of sports and fashion within the retail industry for decades,” said Banks. “Bringing this unique collaboration to one of the biggest sports stages in the world with my former teammate and now business partner is an absolute thrill for me and G-III. We are excited to continue to build this partnership and the Michael Strahan brand.”


The collection will include limited edition varsity jackets ($195- $220), track jackets ($135-$155), hoodies ($120), T-shirts ($50-$75) and women’s varsity jackets ($185). Curated by New Jersey-based graphic artist, Brian Begly, the collection was envisioned through the lens of the Los Angeles aesthetic, with unique styles that include the breathtaking Los Angeles sunset and iconic Hollywood skyline.


The collection will be available February 5th online and in stores at Sheikh, Fanatics/NFL Shop, Dick’s Sporting Goods, and at The NFL Experience in Los Angeles.