IN THE NEWS
Sep 21, 2022
BUFFALO DAVID BITTON CELEBRATES 50 YEARS OF DENIM
Iconic denim and fashion brand Buffalo David Bitton announces its 50th-anniversary collection in celebration of decades of legendary craftsmanship and performance. With over 50 years of emblematic denim styles under their belt, Buffalo David Bitton is leaving its mark by melding vintage style with modern trends.
The Buffalo David Bitton brand’s 50th-anniversary collection highlights the history of the brand, looking back on the iconic vintage design elements made popular in the 80s and 90s whilst adding in a mix of new contemporary elements. The collection features denim and sportswear, highlighting timeless washes, the softest fabrics, and a sustainable environmental promise.
“Buffalo David Bitton has always been a brand rooted in providing its customer with the perfect pair of jeans and this season we celebrate a milestone with our golden anniversary” said Andie Lipton, Senior Vice President of Marketing and Communications at Buffalo David Bitton. “Our jeans have been at the forefront of style for decades and our 50th anniversary celebration is a great time to honor the brand’s history and look to the future with excitement.”
Utilizing a wide range of vintage washes and distressed blues, highlights of the menswear collection include a re-introduction of baggy jeans and relaxed fits, as well as timeless pieces like the Joe denim jacket which features iconic patches used throughout the years. Another highlight is the Matt loose fit jean featuring the same design and pattern made popular by the original Matthew jean of the ’90s. Highlights of the womenswear collection include a strong influence from the 90s with a wide range of bleached shades and classic authentic blues, emphasized with styles ranging from super wide legs to workwear-inspired pieces including the wide-leg Alice and Jada carpenter jeans.
“It’s amazing to see how styles that were once loved are now resurfacing in a new way,” said Alesha Rayoff-Pearce Director of Product Development and Design at Buffalo David Bitton. “The inspiration behind the collection was pulled from notable pop culture trends and styles from the past decades, creating a unique collection of timeless pieces.”
The 50th-anniversary collection will become available starting September 21, 2022 available online and the following retailers in the United States and Canada: