DANSKIN LAUNCHES CAPSULE COLLECTION BENEFITING BREAST CANCER RESEARCH
Danskin, the health and wellness women’s lifestyle brand owned by Iconix International Inc., is partnering with the Breast Cancer Research Foundation® (BCRF) on a new collection to help support the organization’s lifesaving research and raise awareness during October for Breast Cancer Awareness Month. To help support the cause, the Danskin brand is donating $10,000 to BCRF, regardless of sales. BCRF’s mission is to prevent and cure breast cancer by advancing the world’s most promising research. The Danskin x BCRF collection is currently available on Danskin.com.
Since 1993, BCRF-funded researchers have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, and survivorship. Research is the only way to end breast cancer and the Danskin brand is proud to help BCRF in leading the way. The brand has been partnering with BCRF since 2005 and is proud to continue the partnership in 2022.
The Danskin x BCRF capsule features a T-shirt and resistance bands, with retail prices ranging from $15 to $30.
Buffalo David Bitton Partners with Kohl’s to Introduce Premium Denim for Customers
Kohl’s (NYSE: KSS) has announced a new partnership with Buffalo David Bitton, which is owned by Iconix International, to bring premium and responsibly-made denim styles to customers just in time for fall. Available through January, 2023 in over 600 stores and online at Kohls.com, Kohl’s brings Buffalo David Bitton, a leading denim brand celebrating its 50th anniversary, to customers with styles and fits for men and women. The addition of the Buffalo David Bitton brand comes as Kohl’s continues to diversify and bolster its denim assortment with premium and style-led offerings for the casual lifestyle.
“Buffalo Jeans is the perfect addition to our denim lineup this fall as we look to provide more offerings that support our customer’s evolving casual lifestyle,” said Ron Murray, Kohl’s interim chief merchandising officer. “The brand’s focus on creating craftsmanship-quality denim with unprecedented style is the perfect complement to our existing and new denim brands. We know our customers will love Buffalo Jeans’ assortment of premium denim in today’s latest styles, and will naturally become wardrobe staples this fall and winter.”
Founded in 1972 in France and made famous in Canada, Buffalo David Bitton is a denim brand that has become a canvas for individuality and outspoken style. The brand offers perfect fits, the finest fabrics, and timeless washes. Styles available at Kohl’s include straight and slim leg for men, as well as wide leg, bootcut and mom jeans for women. The assortment also features other apparel including shackets for women and tops for men.
“We couldn’t be more excited to partner with Kohl’s to bring Buffalo Jeans to millions more customers across the country,” said Brent Unger, executive vice president of Centric Brands. “At a time when men and women are looking to fill their closets with fewer, but more quality wardrobe staples, Buffalo Jeans provides the perfect pair of denim with premium fabric, fits and washes that can be dressed up or down depending on the day. It’s the type of clothing item people will wear weekly and we’re excited that more Kohl’s customers will have the opportunity to experience the difference of Buffalo Jeans.”
Buffalo David Bitton is joined by the newly announced Levi’s SilverTab collection to create an in-store denim destination experience for customers this back to school and fall season. The denim destination will be featured in over 600 stores adjacent to Sephora at Kohl’s in an area designed to showcase new and seasonally relevant brands. It will feature denim and apparel in today’s latest styles and fits from Buffalo David Bitton and Levi’s SilverTab, with sizes ranging from kids to adults.
The addition of the Buffalo David Bitton brand to Kohl’s portfolio reinforces the company’s commitment to evolving its assortments with premium and style-led offerings to support customers’ casual lifestyle. It joins other customer favorite brands including Sephora, Calvin Klein and Draper James RSVP, and builds on Kohl’s robust denim assortment from brands such as Levi’s and Levi’s SilverTab, Sonoma Goods for Life, SO, LC Lauren Conrad, Wrangler, and more.
STARTER COLLABORATES ONCE AGAIN WITH PULL&BEAR, TO DEVELOP WOMEN’S S/S ‘22 CAPSULE
Iconix Europe LLC have teamed up once again with Inditex’s youth fashion brand, Pull&Bear, to launch a second Starter collaboration for Women’s Spring/Summer 2022.
It all began with an iconic star logo and the idea that “Every athlete dreams of being a starting player.” But Starter didn’t stop at athletes, extending across cultural lines, drawing influence from sport, music and pop culture.
The collection has been created with the aim of combining streetwear with athleisure sportswear for a younger fashion-forward demographic. The colour story is comprised of a mix of primal and Americana-inspired colours such as red, white and blue, which is offset against a shot of neutral beige.
Standout pieces include an oversized jersey hoodie with shorts co-ordinate, which incorporates both pile embroidered and printed logos, giving a nod to the initial collection. The collection also offers a variety of printed t-shirts, all of which include printed logos. To complete the look, Pull&Bear have also developed a selection of embroidered logo socks, giving a varsity look.
This collection will be available in Europe/UK markets, both online at pullandbear.com and in a selected group of stores from the 4th of February. More information can be found at: www.pullandbear.com
OCEAN PACIFIC AND HEELYS WHEEL INTO NEW COLLABORATION FOR HOLIDAY 2021
The iconic surf lifestyle brand, Ocean Pacific owned by Iconix Brand Group, Inc is excited to announce a new collection of footwear with Heelys, the original shoes with wheels, owned by BBC International. The collaboration will feature three OP styles, with the added Heelys’ wheel technology.
Ocean Pacific, previously a surfboard brand, became the first company to translate the West Coast surf culture into a lifestyle brand. The brand fuses sports, music, art, and fashion with an optimistic echo of the sand and streets of Southern California’s surf and skate culture. The styles will reflect the OP brand’s surf spirit and the Californian laid-back aesthetic, paired with the now-iconic Heelys wheel that gives the wearer the ability to go from sneaker to wheeled shoe by shifting weight on to the heel.
“We are excited to add Ocean Pacific to our portfolio of Heelys collaborations. The west coast culture of the OP brand allows us to infuse our product with their great heritage designs and classic surf coloration — things we know resonate with our core consumers.” — Seth Campbell, Corporate President
“As we build upon the momentum of OP’s upcoming golden anniversary, we couldn’t be more excited about this perfect partnership. With OP’s history of bringing together sport and culture and Heelys dedication to adventure, we have brought together two brands who embody the importance of an active lifestyle for a fun collaboration that will appeal to fans of both brands.” – Bob Galvin, Chief Executive Officer and President at Iconix Brand Group, Inc.
The Ocean Pacific x Heelys collab comes in three styles with ranging sizes: kid’s size 13-8 and adult’s size 9-13. Thecollection releases October 27, 2021. Retail prices are between $60-$65 and will be available on www.Heelys.com
Iconix Brand Group, Inc. Signs American Exchange Group As New Licensee For Mudd Footwear & Accessories
New York, NY, August 26, 2020 – American Exchange Group has signed a three-year licensing deal with Iconix Brand Group, Inc. to be the new North American footwear & accessory licensee for the Mudd brand, the coveted junior’s brand known for its premium assortment of denim and aspirational, yet affordable style. The first Mudd girls’ and juniors’ footwear collection from American Exchange Group will make its debut for the Fall 2020 season. The new line will reflect Mudd’s stylish, whimsical, and youthful aesthetic targeting the Millennial and Gen-Z.
Made to embody her free-spirited and outgoing form of self-expression, the Fall footwear assortment includes an array of boot and sneaker styles to make girls feel comfortable, fashionable, and confident in their own skin. Not conforming to traditional norms, the Mudd collection includes casual and rugged boots with lace-up or buckle options, and faux fur trim details for any adventure ahead. High tops and slip-on sneakers appear effortlessly cool with mixed media, two-tone designs, and quilting accents throughout. With this collection the Mudd girl can stand out with her best foot forward to make her dreams a reality.
“We are extremely excited to add Mudd to our brand matrix. Mudd is even more relevant today as the world continues to be a more casualized environment” says Steven Cohen, Executive Vice President of the American Exchange Group.
The collection will launch at department stores and specialty footwear stores.
American Exchange Group will add additional accessory categories for Mudd, including watches and jewelry, as well as a full handbag assortment in Spring 2021.
About American Exchange Group
American Exchange Group is an industry leader in accessories design and manufacturing. By facilitating distribution to major retailers worldwide for custom private label brands, exclusive licensed brands, and branded accessories including watches, wearable technology, jewelry, footwear, and handbags American Exchange raises the bar by disrupting status quo pricing while staying at the forefront of trends.
Established in 1995 with the launch of the flare jean, Mudd has since become a juniors’ denim destination synonymous with casual fashion and a free-spirited lifestyle. Today, the Mudd brand, owned by Iconix Brand Group, Inc., represents a generation of independent girls who stand up, stand out and make their dreams a reality. Mudd girls are effortlessly cool while committed to expressing their individuality. They stay true to their unique style and have fun in the process. Product categories include denim, apparel, handbags, footwear, accessories, jewelry, home and backpacks.
Danskin Re-Launches Lifestyle Footwear With New Licensee Fashion Footwear
Iconix Brand Group, Inc. (NASDAQ: ICON) has appointed Fashion Footwear as the new footwear licensee in the United States and Canada for Danskin, the aspirational women’s activewear brand. Under the new licensing deal, Fashion Footwear will design, manufacture and distribute Danskin’s line of lifestyle and athleisure footwear, with the first collection launching for the Fall 2019 season. Designed to support modern women as they move through their active lives, the new Danskin footwear collection is launching in August 2019 with similar retail distribution to Danskin’s activewear collection and will also be available on Danskin.com later this year.
“Danskin has strong brand awareness and with the ongoing popularity of athleisure, we have a significant opportunity to grow the brand through new licensing partnerships that will bring Danskin into more categories and territories,” said Bob Galvin, president and chief executive officer of Iconix Brand Group, Inc. “Partnering with Fashion Footwear for Danskin’s new footwear is part of our strategy to take advantage of Danskin’s substantial brand equity.”
The new Danskin footwear collection includes styles for women’s active lifestyles, featuring a versatile color palette and modern silhouettes. Key silhouettes include ballet flats and stretch mesh sneakers, in both slip-on and lace-up variations. The color palette spans from feminine white, gray, metallics and nude, to sporty with pops of bright pink and neon green. The collection is positioned at an accessible price point, with retail prices of $50 and under.
Danskin, owned by Iconix Brand Group, Inc., has been the authority in dance since 1882. From its start selling hosiery to ballerinas, to outfitting the Radio City Rockettes and New York City Ballet, Danskin has been the standard in dance for more than 135 years. Today, Danskin has evolved from a traditional dance apparel brand to an aspirational activewear brand for the modern woman. Danskin exists to enable powerful feelings of expression through movement and is committed to creating products that support today’s woman as she moves through her active, engaged, dynamic life.
For updates and more information on Danskin, please visit us at www.danskin.com.