Category: News

In Memory of Jim Jenks, the founder of Ocean Pacific

We are saddened to learn that Jim Jenks, the founder of Ocean Pacific, passed away on Sunday. He was 83. Jim was a true visionary who helped create modern surf culture with the industry defining label, OP, in 1972. Not only did he create a groundbreaking brand that fused surf, fashion, art, and music, he was instrumental in bringing professional surfing to the US with Op PRO. Many waves later, OP continues his vision, aways searching for inspiration through life on the board.

R.I.P. Jim 🤙


Iconix International Inc. (formerly Iconix Brand Group, Inc.) has relocated its global corporate headquarters from New York City to Palm Beach, Florida. Iconix will maintain its New York City location to support global brand management and licensing operations.

The move to 251 Royal Palm Way, Suite 600, Palm Beach, FL 33480, follows on Iconix’s take-private transaction, completed in August 2021, and expands Iconix’s North American footprint to a location deeply connected to a year-round active lifestyle. The move also puts Iconix closer to its investor base and many of its new and potential global operating partners that have relocated full or part-time to Florida since 2020.

“We are excited to open our new corporate headquarters in Florida. It aligns with our long-term strategic approach to focus on sports, activewear, and lifestyle brands in a location that is friendly to business and closer to many of our global partners, colleagues, and associates. We are looking forward to continuing to build relationships in this dynamic community.”— Bob Galvin, Chief Executive Officer, Iconix International Inc.


Brand management company Iconix International has now completed its acquisition of the remaining interests in Iconix MENA Limited, Iconix Europe LLC and Iconix SE Asia Limited from GIHCL, after GIHCL entered administration in late 2021. Teneo Restructuring, was appointed as joint administrators of GIHCL. Iconix now owns 100% of the regional businesses and will continue to manage the Iconix brand portfolio throughout Europe, Southeast Asia, and the Middle East. Iconix will leverage their global expertise in brand management as these regions come under the full control of Iconix.


Iconix is a brand management company at the forefront of fashion & culture. With some of the most iconic brands in apparel, footwear, and apparel accessories, they license their brands to top minds in design, manufacturing, and retail. Their commitment to creativity, innovation, and collaboration all contribute to the ongoing growth of their business. The acquisition included all Iconix owned brands except for Buffalo David Bitton, Lee Cooper, and Umbro in Europe.


Bob Galvin, CEO and President of Iconix Brand Group, commented: “We are proud to announce our 100% ownership of Iconix Mena Limited, Iconix Europe LLC, and Iconix SE Asia, maintaining direct ownership will allow Iconix more control over positioning product in the marketplace and more flexibility to focus on digital-led marketing initiatives. We already have solid partners in place, and we are planning on business as usual for our partners while we continue to look to leverage those best-in-class.”


Past teammates Michael Strahan and Carl Banks join forces for the New CollectionCelebrating Football, Super Bowl LVI, and the City of Los Angeles


LOS ANGELES, January 27, 2022 – MSX for NFL, part of The Michael Strahan Brand, founded by long-time business partners Michael Strahan and Constance Schwartz-Morini, today announced a new collaboration with the iconic lifestyle brand, Starter, owned by Iconix Brand Group, alongside Carl Banks, former Giants linebacker and President of G-III Apparel Group’s Sports Licensing Division, the manufacturing partner for the Starter brand. The MSX for NFL x Starter collection elevates core MSX and Starter styles while capturing the experience of the Super Bowl LVI taking place in Los Angeles this year. MSX, known for its casual lifestyle and work leisure apparel, partnered with G-III Apparel in 2020 to launch an exclusive, limited-edition Super Bowl LVI capsule collection in celebration of the NFL’s 100th season. Drawing from this success, Strahan and G-III Apparel Group teamed up in 2021 with The NFL Consumer Products Division to expand the line with the dedicated apparel for all 32 NFL teams. With football’s biggest game set to be played in Los Angeles on Sunday, February 13, former teammates Strahan and Banks look to fuse their brand elements once again and celebrate the Super Bowl through a bold and fresh MSX x Starter Collaboration produced by G-III.


“The Super Bowl was a significant moment in my career, and since Los Angeles is hosting this year, we knew as a brand that we wanted to go even bigger with our NFL Licensed gameday apparel. We designed loud and proud prints and patterns to represent our excitement,” said Strahan. “Starter has created must-have items for die-hard sports fans for a long time, which is why we’re excited to collaborate with Carl and the team at G-III to help create a unique MSX for NFL collection that represents true LA style and swag.”


“Starter has been a pioneer of sports and fashion within the retail industry for decades,” said Banks. “Bringing this unique collaboration to one of the biggest sports stages in the world with my former teammate and now business partner is an absolute thrill for me and G-III. We are excited to continue to build this partnership and the Michael Strahan brand.”


The collection will include limited edition varsity jackets ($195- $220), track jackets ($135-$155), hoodies ($120), T-shirts ($50-$75) and women’s varsity jackets ($185). Curated by New Jersey-based graphic artist, Brian Begly, the collection was envisioned through the lens of the Los Angeles aesthetic, with unique styles that include the breathtaking Los Angeles sunset and iconic Hollywood skyline.


The collection will be available February 5th online and in stores at Sheikh, Fanatics/NFL Shop, Dick’s Sporting Goods, and at The NFL Experience in Los Angeles.

Ed Hardy collaborates with cult British streetwear brand Unknown

Iconix Europe are proud to announce the latest Ed Hardy collaboration with cult British streetwear label Unknown . This is Unknown’s first collaboration with the legendary tattoo brand, which brought tattoo artistry out of the dark and into the world of fashion in 2002 becoming one of the most desired brands of its time.


The Ed Hardy brand is synonymous with tattoo culture and the broader universe it is a part of; a community of individuals who are unapologetically passionate and enthusiastic about telling their story. Art, self- expression and reinvention are at the heart of the brand.


At its core, Ed Hardy is an alternative lifestyle fashion brand that celebrates the classic American tattoo as an art form whilst drawing on Japanese tattoo aesthetics. Don Ed Hardy is considered by many to be the Godfather of Tattoo. His work offers timeless appeal. The mission is to stay true to the essence of Don Ed Hardy’s original inspiration for his art and celebrate its history and beauty by creating dynamic apparel and related lifestyle products. Today Ed Hardy is a global consumer products brand sold in over 55 countries and 50 different categories following a carefully curated relaunch over recent years.


The Unknown x Ed Hardy range includes denim, jackets, tees, sweatsuits and accessories all featuring Ed Hardy prints and embroidery. Unknown are best-known for their rhinestone tracksuits, and this capsule sees these reworked through Ed Hardy’s aesthetic perfectly fusing the most instantly recognisable aspects of both brands and encapsulating the collaboration. Unknown enlist the support of US influencer, model and stylist Bloody Osiris who fronts the campaign.


Unknown was launched in 2016 through the creative collaboration of Callum Vineer and Joe Granger. The past year has been a breakout year for the brand experiencing 500% growth through instant sell-out drops of their signature styles. Unknown was built on community, and this remains at the heart of the brand with pop-ups, parties, competitions and direct interaction with customers central to the brand’s founding philosophy.


The Unknown x Ed Hardy Drop #1 went live on Sunday 12th December at 8PM GMT, the collection sold out within 2 minutes of going live. Drop #2 will be launching soon and will be available via the Unknown website, Unknown London

Latest Zoo York x Founders Capsule Collection Pays Tribute To Legendary Skater Harold Hunter

Zoo York, one of the East Coast’s first true street culture inspired lifestyle brands, is releasing the second drop in its series of Zoo York x Founders capsule collections, created in collaboration with the brand’s founders, Rodney Smith, Eli Morgan Gesner and Adam Schatz. Earlier this year, the trio returned to the brand as creative directors. Zoo York is one of almost 30 brands owned by Iconix Brand Group, Inc.


The latest Zoo York x Founders release pays tribute to Harold Hunter, one of New York City’s most talented and respected skateboarders, who was a member of the original Zoo York skate team. Hunter traveled the world with the Zoo York crew and appeared in television shows as well as the cult classic movie, “Kids.” To honor Hunter’s memory, a portion of the proceeds from the collection will be donated to The Harold Hunter Foundation (HHF). HHF is a non-profit, community-based organization headquartered in New York City, that provides a network of support, opportunity, and advocacy for at-risk New York City youth to help them reach their full potential as both skateboarders and young adults. Zoo York has an ongoing relationship with the foundation, with Schatz serving on the board of directors for more than a decade.


The second Zoo York x Founders capsule consists of seven items, with most pieces featuring archival images of Hunter, along with memorable quotes from the legendary skater. Key items are a skate deck featuring Hunter’s image along with the Zoo York and HHF logos, as well as a short-sleeve t-shirt and long-sleeve t-shirt, both emblazoned with Hunter’s image and the quote “The little information I have, that’s what I know.” A hoodie, beanie and booty bag featuring Hunter’s image round out the collection, while a re-issue of a Zoo York crew neck fleece sweatshirt from 1995 with Hunter’s name showcased on the back, gives a nod to the brand’s history. To showcase the collection, Zoo York tapped AJ Rodriguez, a four-time recipient of scholarships for The Harold Hunter Foundation summer camp programs and a newly minted member of the Zoo York skate team.

“It was a life-changing experience,” says Rodriguez about his time in California at the HHF summer camp program. “This mentally opens up kids’ perspectives that these experiences even exist. You meet new friends and the socializing boosts your motivation to keep skating. Zoo York and its founders have carved such an important history and are so respected. It’s an honor to be welcomed into the family,” added Rodriguez.


“Zoo York was such an important part of Harold’s life. We’re thrilled to be working with Zoo’s original management on a special collaboration honoring Harold’s legacy and benefitting HHF,” said Jessica Forsyth, Executive Director of The Harold Hunter Foundation.


The new Zoo York x Founders capsule will be available only through Zoo York’s Instagram page and, starting on October 22, 2019.




About The Harold Hunter Foundation

Established in 2007 in memory of legendary skateboarder Harold Hunter, the Harold Hunter Foundation (HHF) is a 501(c)(3) non-profit, community-based organization headquartered in New York City. Our fundamental goal is to provide a network of support, opportunity, and advocacy for NYC youth so they can reach their full potential as skateboarders and young adults.


For more information, please visit


About Zoo York

In 1993, three skateboard enthusiasts, Rodney Smith, Eli Morgan Gesner and Adam Schatz, teamed up to develop the East Coast’s first true street culture-inspired lifestyle brand – Zoo York. The trio took creative inspiration from New York City’s rapidly evolving skateboarding, music and art scenes to produce a variety of culturally relevant products that were dark and gritty like New York City. What started off as a simple line of skate decks and t-shirts steadily grew into a full–blown apparel collection that was designed to withstand the city’s rugged terrain. Today, Zoo York is a highly evolved, globally recognized brand with an unbreakable East Coast attitude and dialect. Iconix Brand Group, Inc. acquired Zoo York in 2011.


For more information on Zoo York, please visit