Iconic denim and fashion brand Buffalo David Bitton announces its 50th-anniversary collection in celebration of decades of legendary craftsmanship and performance. With over 50 years of emblematic denim styles under their belt, Buffalo David Bitton is leaving its mark by melding vintage style with modern trends.

The Buffalo David Bitton brand’s 50th-anniversary collection highlights the history of the brand, looking back on the iconic vintage design elements made popular in the 80s and 90s whilst adding in a mix of new contemporary elements. The collection features denim and sportswear, highlighting timeless washes, the softest fabrics, and a sustainable environmental promise.

“Buffalo David Bitton has always been a brand rooted in providing its customer with the perfect pair of jeans and this season we celebrate a milestone with our golden anniversary” said Andie Lipton, Senior Vice President of Marketing and Communications at Buffalo David Bitton.  “Our jeans have been at the forefront of style for decades and our 50th anniversary celebration is a great time to honor the brand’s history and look to the future with excitement.”

Utilizing a wide range of vintage washes and distressed blues, highlights of the menswear collection include a re-introduction of baggy jeans and relaxed fits, as well as timeless pieces like the Joe denim jacket which features iconic patches used throughout the years. Another highlight is the Matt loose fit jean featuring the same design and pattern made popular by the original Matthew jean of the ’90s. Highlights of the womenswear collection include a strong influence from the 90s with a wide range of bleached shades and classic authentic blues, emphasized with styles ranging from super wide legs to workwear-inspired pieces including the wide-leg Alice and Jada carpenter jeans.

“It’s amazing to see how styles that were once loved are now resurfacing in a new way,” said Alesha Rayoff-Pearce Director of Product Development and Design at Buffalo David Bitton. “The inspiration behind the collection was pulled from notable pop culture trends and styles from the past decades, creating a unique collection of timeless pieces.” 

The 50th-anniversary collection will become available starting September 21, 2022 available online and the following retailers in the United States and Canada:

US – www.buffalojeans.com Macy’s, Dillard’s & Belk
Canada – www.buffalojeans.ca  Hudson’s Bay

Iconix International is preparing to celebrate the 100-year anniversary of its premier home brand, Waverly, in 2023. This upcoming Home Textiles Market will feature the Waverly brand anniversary print collection which will unveil the brand’s updated design point of view, further cementing its place as the industry authority for color and pattern.

Founded in 1923, the Waverly brand goal was for the American consumer to have access to design for their homes without the use of a decorator. The brand is known for its signature mix- and-match aesthetic, allowing the consumer to personally curate their own home. While the brand has its origins in fabric and wallcoverings, their expansion throughout the decades to bedding, window treatments, decorative accessories, and more have created the immersive world of Waverly that consumers know today.

“Waverly has always been an innovator when it comes to print and pattern, and as the way people live and decorate their homes has evolved, we have made sure that Waverly reflects that change,” said Lauren Steinke, SVP of Home at Iconix International.

The following licensees are our Waverly partners in bringing the anniversary to life:

• P Kaufman – Fabric
• Keeco- bedding, window, sheets, bath towels, shower curtains
• St James- Utility bedding
• Nourison- indoor/outdoor accent and area rugs, indoor/outdoor dec pillows
• Home Expressions – closet storage, pantry, cleaning, and melamine
• Lintex- Table Linens
• Popular Bath- Window Hardware
• York Wall- Peel and Stick Wallpaper
• Shalom- Gift Bags
• BEN Trading- soaps and lotions
• Plaid- Craft Paint