IN THE NEWS
Sep 14, 2022
WAVERLY THE AUTHORITY IN HOME DESIGN, GEARS UP TO CELEBRATE 100 YEARS
Iconix International is preparing to celebrate the 100-year anniversary of its premier home brand, Waverly, in 2023. This upcoming Home Textiles Market will feature the Waverly brand anniversary print collection which will unveil the brand’s updated design point of view, further cementing its place as the industry authority for color and pattern.
Founded in 1923, the Waverly brand goal was for the American consumer to have access to design for their homes without the use of a decorator. The brand is known for its signature mix- and-match aesthetic, allowing the consumer to personally curate their own home. While the brand has its origins in fabric and wallcoverings, their expansion throughout the decades to bedding, window treatments, decorative accessories, and more have created the immersive world of Waverly that consumers know today.
“Waverly has always been an innovator when it comes to print and pattern, and as the way people live and decorate their homes has evolved, we have made sure that Waverly reflects that change,” said Lauren Steinke, SVP of Home at Iconix International.
The following licensees are our Waverly partners in bringing the anniversary to life:
- P Kaufman – Fabric
- Keeco- bedding, window, sheets, bath towels, shower curtains
- St James- Utility bedding
- Nourison- indoor/outdoor accent and area rugs, indoor/outdoor dec pillows
- Home Expressions – closet storage, pantry, cleaning, and melamine
- Lintex- Table Linens
- Popular Bath- Window Hardware
- York Wall- Peel and Stick Wallpaper
- Shalom- Gift Bags
- BEN Trading- soaps and lotions
- Plaid- Craft Paint