Dec 20, 2022

THE STARTER BRAND LAUNCHES NEW HERITAGE INSPIRED FOOTWEAR COLLECTION

Starter, the premium athletic brand established in 1971 and owned by Iconix International is launching a new footwear collection. The Starter brand has always been a pioneer in the fusion of fashion and sports; it the brand enters the footwear category leveraging 50 years of equity, originality, and authenticity. Starter is one of the original brands to recognize that sport is more than the team; it’s a state-of-mind, shared spirit, and a life-long bond. This ideal defines their heritage and shapes the brand today.

Nodding to both retro and athletic-inspired design, the collection will hook back to the Starter brand’s favorite fan gear. The collection consists of 6 silhouettes. The LFS1 launches in December, with the expanded collection launching early Spring 2023. Additional silhouettes include the Breakaway 88 Low and Mid, Tradition 71 Hi and Low, and the Team Trainer 92 Low. The styles range from genuine leather to colorful canvas uppers, all featuring mesh lining and durable rubber outsoles for all-day comfort. Colorways match back to the classic and core team colorways of Starter’s iconic satin jackets to create a head-to-toe hookup.

The LFS1 is currently available at Starter.com, and select retailers including Eblens, Athletes Foot, WSS, Superior, Cool Jays, Strike, Sports City, and House of Style. They will retail between $50 – $85.