jan 28, 2026

LONDON FOG ENTERS THE INDIAN WATCH MARKET THROUGH LONG-TERM LICENSING PARTNERSHIP WITH BRANDZSTORM

Mumbai, India — London Fog, the iconic American heritage lifestyle brand with over 100 years of history, today announced its official entry into the Indian watch market through a long-term licensing partnership with Brandzstorm India Marketing Pvt. Ltd. The London Fog brand, globally owned by Iconix International Inc., is internationally recognized for its blend of classic design and contemporary lifestyle appeal, and is represented in India through Iconix India, a strategic joint venture between Iconix International Inc and Reliance Brands Limited.

Founded in 1923 as the Londontown Manufacturing Company in Baltimore, Maryland, London Fog built its reputation on innovative outerwear, including its iconic raincoats and trench coats, which first gained prominence in the 1950s and became synonymous with functional elegance and metropolitan style. Over the decades, the brand expanded into a broader lifestyle portfolio spanning luggage, apparel, footwear, accessories, and eyewear — maintaining its hallmark of timeless design and dependable quality.

As part of its growth strategy in India, this new partnership introduces a premium fashion watch collection that seamlessly marries London Fog’s heritage design ethos with contemporary aesthetics and international quality standards, catering to the evolving tastes of Indian consumers.

Inspired by the brand’s classic design DNA, the London Fog watch collection features refined silhouettes, clean dials, and versatile styles for both men and women — including analog, multifunction, and chronograph models. Each timepiece exemplifies the brand’s core values of reliability, elegance, and understated sophistication, offering a compelling combination of heritage influence and modern functionality.

Under the long-term licensing agreement, Brandzstorm India Marketing Pvt. Ltd. will be responsible for product design, sourcing, manufacturing, marketing, and nationwide distribution of the collection. The watches will be launched through a comprehensive omnichannel strategy, spanning leading e-commerce platforms and select premium offline retail partners across India.

Commenting on the collaboration, a representative of Brandzstorm stated that the partnership reflects a shared vision to build London Fog watches into a scalable and enduring lifestyle category in the Indian market, grounded in heritage and contemporary relevance.

Bob Galvin, CEO of Iconix International Inc, added “India represents a key growth market for London Fog, and Brandzstorm’s strong execution capabilities and deep market understanding make them an ideal long-term partner for the watches category”.