june 26, 2025

HOODRICH SIGNS STRATEGIC LICENSING AGREEMENT WITH CHINA TING GROUP TO LAUNCH BRAND IN GREATER CHINA

As Hoodrich marks its second decade of growth and innovation, the brand is proud to announce its continued global expansion through a strategic licensing agreement with China Ting Group. This partnership will see Hoodrich introduced to the Greater China region with a comprehensive launch planned for later this year and dedicated mono-brand retail stores expected to open in 2026.

This new chapter builds on Hoodrich’s growing international presence, following successful market entries throughout North America and Europe with JD Sports and in South America through a partnership with The Line Group in Chile. The agreement with China Ting Group signifies another important milestone in Hoodrich’s evolution from a homegrown streetwear label into a global fashion brand with broad cultural influence.

Together, the two companies aim to bring Hoodrich’s distinct identity—rooted in street culture, music, and self-expression—to a new generation of consumers across China.

Founded in 1992, China Ting Group is a vertically integrated, publicly listed conglomerate with expertise in apparel manufacturing, product design, export, and retail operations. As a pioneer in China’s international retail sector, the group opened its first physical store in China in 1998 and has since developed a robust presence in the domestic market. With offices in Paris, New York, Shanghai, and Hong Kong, China Ting Group has earned a reputation for successfully bridging the gap between global brands and the Chinese consumer. In addition to developing its own labels, the company is also a trusted partner for select international fashion and lifestyle brands seeking to establish or expand their presence in China.

I’m very excited about this project and proud to be working with Iconix on bringing Hoodrich to China. This is a great move for the brand and a strong step toward building our global presence in one of the most dynamic markets in the world. I can’t wait to get started and see Hoodrich flood the streets of China. – Jay Williams, Founder of HOODRICH.

With a shared commitment to authenticity, innovation, and long-term brand building, Hoodrich and China Ting Group are poised to establish a strong footprint in Greater China—bringing bold British streetwear to one of the world’s most influential fashion markets.