june 19, 2025

SALT LIFE IS NOW A PROUD PARTNER OF THE JACKSONVILLE JAGUARS

We’re excited to unveil our new partnership with the Jacksonville Jaguars, further positioning Salt Life Brand at the intersection of lifestyle branding and professional sports.

Starting this season, Salt Life Brand will help tell the story of what life looks like off the field from time on the water to coastal living and beyond.

Key initiatives include:

• Private rookie fishing charter experience
• Social content for National Beach Day (August 30)
• Spirit Week participating sponsorship and fan engagement activations
• In-store appearances by Jaguars players
• IP and logo rights for co-branded campaigns
• VIP access to events like the Draft and Season Kickoff

Salt Life Brand continues to expand its brand reach through strategic partnerships that align with our core lifestyle values fishing, diving, surfing, and outdoor living while amplifying awareness through meaningful cultural touchpoints.

This collaboration connects Salt Life’s audience with the Jaguars fan base in an authentic and elevated way.”