Tag: Iconix Brand Group

ICONIX INTERNATIONAL INC. COMPLETES GLOBAL ACQUISITION OF ATHLETIC BRAND PONY

New York, NY – May 9, 2022 – Brand management company Iconix International Inc. has now completed the acquisition of the global rights across all product categories to the PONY brand (excluding China and Taiwan), from Hong Kong based company Symphony Holdings Ltd. Iconix will leverage their expertise in operating athletic and lifestyle brands to maximize the value of PONY by uniting the global PONY brand rights under one roof. The global brand will be run from Iconix’s New York City office, bringing a united PONY brand back to its roots.

 

In Asia Pacific, the PONY brand will be managed as a joint venture with Symphony bringing together the two brand owners to leverage the partners’ respective regional expertise. The timing of the acquisition coincides with a big moment for the heritage athletic brand, as 2022 marks PONY’s 50th anniversary.

 

Founded in Manhattan in 1972, the PONY brand has a rich history of influencing New York’s culture of cool. PONY stands for “Product of New York,” and has been worn by legendary athletes across multiple sports including basketball, football, baseball, boxing, soccer, and tennis. Now 50 years later, PONY continues to embody the same ground-breaking spirit that originally defined the brand, playing to its strengths as a heritage sneaker brand and continuing to disrupt the sneaker world its New York state of mind.

 

Bob Galvin, CEO of Iconix, commented: “We are proud to announce our global ownership of PONY, which will allow Iconix to control and invest in the brand’s considerable equity, including improved product development and a greater focus on digital and data-based marketing. Sports remains a key focal point of our portfolio and PONY, with its strong brand recognition and rich heritage in both sport and fashion has significant potential for global growth. We look forward to evolving the brand to introduce it to a new generation, while also connecting with consumers that already value its heritage. In addition, PONY will be celebrating its 50th anniversary later this year with a very exciting relaunch of the brand with our partners around the world.”

 

Mr. Cheng Tun Nei, Chairman & CEO of Symphony, stated “The Group is delighted to collaborate with Iconix once again on the PONY brand through the sale of its global trademarks. At the same time, we will mobilize our resources to manage PONY’s business in the Asia Pacific region through a joint venture set up. With our collaboration, it leverages Iconix’s global resources, its valuable experience in branding & licensing operation, couple with Symphony’s expertise in the Asia Pacific region. As this also coincides with the historical celebration of PONY’s 50th anniversary, we are confident that this will create synergy which would enhance the brand’s influence especially in the Asia Pacific Region.”

 

For more information on PONY, please visit PONY.com and follow the brand on Facebook and Instagram.

 

About Iconix

Iconix International Inc. owns, licenses, and markets a diversified portfolio of athletic, heritage and other consumer brands, including OCEAN PACIFIC®, DANSKIN®, FIELDCREST®, CHARISMA®, STARTER®, PONY®, WAVERLY®, UMBRO®, LEE COOPER® and ECKO UNLTD. ®. In addition, Iconix provides brand management, licensing, and other advisory services to owners of brand IP on a global basis. The Company licenses its and third-party brands to a network of leading retailers, manufacturers and other operators that touch every major segment of retail distribution in both the U.S. and worldwide. Through its in-house business development, strategy, merchandising, advertising, and public relations departments, Iconix manages these brands to drive greater consumer awareness, broader commercial reach, and greater brand valuations.

 

About Symphony

Symphony Holdings Limited (Stock code: 1223.HK) is an enterprise with focus on operating sports brands and retail business. Aside from the PONY brand, the Group is also the owner of worldwide trademarks and patents of SKINS, the first compression wear brand in the world. The brand’s global business is managed through a joint venture between Symphony & ITOCHU Corporation, one of the top trading companies in Japan. In addition, the Group operates its retail business strategically located across China, including Xiamen, Shenyang, Anyang, Tianjin and Chongqing.

 

 

Candie’s and the Brand’s Creative Director Actress Sarah Hyland Unveil the Spring Collection

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Candie’s unveiled today its spring ’17 marketing campaign and the latest collection inspired by Candie’s Creative Director, Modern Family actress Sarah Hyland, who worked in collaboration with the brand’s product development team on the line and campaign. (more…)

An Emmy Win for Peanuts

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Over the weekend, the first portion of the primetime Emmy’s were awarded, and we’re pleased to announce that the Peanuts special, “It’s Your 50th Christmas, Charlie Brown” won for Outstanding Children’s Program. (more…)

Iconix Brand Group Sells Luxury Brand Badgley Mischka

NEW YORK, March 2, 2016 /PRNewswire/ — Iconix Brand Group, Inc. (Nasdaq: ICON) (“Iconix” or the “Company”) today announced that it has sold the rights to the Badgley Mischka IP to Titan Industries, Inc. (“Titan”) in partnership with the brand’s founders, Mark Badgley and James Mischka, and the apparel licensee MJCLK LLC for $16 million in cash.

Iconix acquired the Badgley Mischka IP in 2004, and the Company has decided to sell the brand since the time and resources required to properly support it are not in line with the rest of the Iconix portfolio. Today, Iconix has a portfolio of over 30 brands, and the Company is focused on those brands that generate significant volume through both direct-to-retail relationships and global networks.

Peter Cuneo, Chairman and Interim CEO of Iconix, commented, “As part of the comprehensive review that we have been conducting over the past several months, we have been evaluating each brand in the portfolio and have been identifying where our time and resources are best spent. Badgley Mischka is a strong brand, and we believe it is in good hands with Mark, James, and Titan. However, we felt that it was in the best interest of our Company to divest this non-core asset and allocate our resources to our larger volume, higher margin brands. We expect to continue to evaluate opportunities to further rationalize the portfolio and maximize shareholder value.” Read more here.

Iconix Brand Group Announces Hiring of John Haugh as CEO

NEW YORK, Feb. 23, 2016 /PRNewswire/ —

  •  Mr. Haugh will become CEO on April 1, 2016
  •  Peter Cuneo transitioning to Executive Chairman on April 1, 2016

The Board of Directors of Iconix Brand Group, Inc. (Nasdaq: ICON) (“Iconix” or the “Company”) today announced that John N. Haugh has been appointed President and a member of the Board of Directors effective February 23, 2016.  Mr. Haugh will become Chief Executive Officer of Iconix on April 1, 2016.  At that time, Interim CEO Peter Cuneo will transition to Executive Chairman of the Iconix Board.

Mr. Haugh is a proven executive with more than 30 years of experience leading premier global brands and retail businesses at highly respected companies, including Luxottica S.p.A., Build-A-Bear Workshop, Inc. and Mars, Inc.  In his role as President of Sun, Luxury and Retail Services for Luxottica Retail, N.A., he led more than 14,000 Sunglass Hut associates; managed the Luxottica and Macy’s, Inc. license operations business; directed the luxury optical business; and managed real estate, design and construction for Luxottica Retail, N.A.

 

For more information, click here.

Jackets Required Campaign Starring Yasiel Puig

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Starter is excited to unveil its new “Jackets Required” 2015 marketing campaign featuring LA Dodgers outfielder, Yasiel Puig. Shot by renowned sports and fashion photographer, Jon Johnson at a historic mansion in the Pacific Palisades, LA. Puig follows behind previous “Jackets Required” star, Kevin Love of the Cleveland Cavaliers.

This marks the first fashion campaign for Puig. “This is my first fashion campaign so when Starter approached me I was really honored to work with them,” said Puig. “It’s exciting to be staring in the “Jackets Required” campaign, when I was in Cuba I couldn’t have imagined having these blessings in my life.”

The campaign creative features Puig in a series of striking images shot overlooking the breathtaking views of the Pacific Ocean and inside the mansion’s library. Puig appears in the campaign wearing the brands’ iconic satin jacket in both LA and Brooklyn Dodgers styles. The ads give a nod to his Cuban heritage as Puig wore fitted white linen pants and straw fedora hats with the classic jackets.

On set Puig was accompanied by his family including his mother and son where they danced to music and ate authentic Cuban cuisine. Puig’s mom even got in on the modeling by trying on his LA Dodger’s jacket and a fedora.

The multi-media marketing campaign will launch across online men’s sports and fashion outlets this month. Puig joins the ranks of baseball greats featured in iconic Starter campaigns of the 70s and 80s including Reggie Jackson, Darryl Strawberry, Cecil Fielder. “I am very honored to be in the company of so many great players who have been featured in Starter campaigns in the past,” said Puig.