STARTER X BUDWEISER Release First Global Drop as Part of 50th Anniversary Celebration
New York, New York—April 12, 2021 — Following the release of their first domestic collaboration which dropped at the beginning of 2021, Starter and Budweiser are at it again but this time bringing it to the global stage with their next drop in the series in honor of the Starter brand’s 50th anniversary. The Starter X Budweiser collection merges together the rich histories of two powerhouse American brands.
Through their commitment to crafting a product of uncompromising quality for over 140 years, Budweiser has grown into a true global icon. Sold in over 85 countries and earning the coveted rank of #1 most valuable beer brand in the world, Budweiser has become synonymous with cultural movements in movies, music and of course major global sporting events. Joining forces with well-known sports apparel brand Starter, extends their reach by tapping into the Starter brand’s world-wide audience of fans across the globe. Starter has an international presence in countries across Europe, Canada, Asia and Latin America, with both sports lovers and fashion enthusiasts dawning the classic star logo.
The iconic satin jacket originator tapped the “King of Beers” to create a collection that highlights their history of influencing fashion trendsetting culture. Starter has played a notable part in hip-hop fashion culture since the early 80’s, with well-known rappers and musicians sporting the iconic jacket during performances and appearances.
The new capsule blends together the heritage of these two timeless American brands by fusing sports, style and pop culture. Incorporating the infamous bold color scheme of Budweiser and the classic athletic silhouettes of Starter, the collection creates an assortment of standout pieces. Featuring the Starter brand’s take on Budweiser’s iconic logos, the assortment includes graphic tees, sweatshirts, rugby shirts, baseball shirts, satin jackets, breakaway jackets and hats.