Starter Black Label Teams Up with Coca-Cola for a Collegiate Inspired Capsule Collection

Starter, the premium athletic brand established in 1971 and owned by Iconix Brand Group, Inc., is introducing a collegiate-inspired collection in collaboration with Coca-Cola. Football-focused campaigns from the Coca-Cola archives served as the main source of inspiration for the new capsule, which features a retro aesthetic and athletic silhouettes. The assortment blends the heritage of these two classic American brands by fusing sports, style and pop culture.


Starter Black Label’s iconic satin jacket is the centerpiece of the offering and has been updated to resemble a varsity jacket in a red and black color palette. A wool version of the varsity jacket has a lining and split hood printed with a colorful football illustration from the Coca-Cola archives. Another standout item is a tracksuit with co-branded tape detailing, available in both red and black colorways. Crew neck sweatshirts, sweatpants, t-shirts and a wool hat round out the collection. Coca-Cola branding is seen throughout the range, in the form of embroidered logos as well as on zipper pull and button details. Additionally, the letter “C” in Coca-Cola’s distinct script is featured throughout.


Starter Black Label’s collaboration with Coca-Cola is dropping on November 1, 2019 and will be available on, and as well as at specialty boutique Walter’s in Coca-Cola’s hometown of Atlanta.


About Starter

Starter, a premium athletic brand established in 1971 and owned by Iconix Brand Group, Inc., pioneered the fusion of sports clothing with popular culture by forging partnerships with the major professional basketball, football, baseball, hockey and college leagues. Starter launched Starter Black Label in 2012 as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. Shortly after, Starter re-launched the legendary Starter jacket, quickly becoming a wardrobe staple for sports fans, athletes and entertainers to express their team pride and street style. In addition to Pro and NCAA outerwear, Starter expanded its NCAA collection to include apparel and headwear categories for more than 120 top NCAA programs. Starter continues to produce the iconic satin jacket, in addition to expanded apparel offerings. For more information, please visit


About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at and follow us on Twitter, Instagram, Facebook and LinkedIn.



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