June 15, 2022

UMBRO LAUNCHES YOUTH APPAREL AND SPORTS EQUIPMENT AT JCPENNEY

Umbro, the iconic British soccer brand, announces a new collection of youth apparel and sports equipment at JCPenney.

The new collection encompasses Boys and Girls apparel, as well as soccer balls and cleats, and will feature classic Umbro styles such as jerseys and checkboard shorts. Available online and in select stores, items will have retail price points ranging from $18 for t-shirts to $40 for track jackets and hoodies.

“We are excited to add Umbro to our growing portfolio of brands, further solidifying JCPenney as the shopping destination for your kids’ apparel needs,” said Chris Phillips, JCPenney’s senior vice president and general merchandise manager of the Men’s, Children’s, and Women’s Apparel divisions. “From the classroom to the field, we are pleased to offer diverse working families a variety of options and the ease of a one-stop shopping experience.”

“JCPenney is the perfect partner to help Iconix further grow and maximize the Umbro brand,” said Carolyn Siskovic, Senior Vice President Men’s, and Sports Brand Management at Iconix “Having JCPenney as our retailer for this new collection will allow us to capitalize on the growing consumer demand for sports brands while reaching our core family audience.”

The collection is available now at www.JCPenney.com and at select JCPenney stores.