New York, NY – August 5, 2021 – In celebration of National Underwear Day, smile-inducing lifestyle brand for anyone with a sense of humor Joe Boxer, owned by Iconix Group, Inc., is excited to announce it is the official exclusive underwear sponsor of Cupid’s Charity’s 2022 Undie Run. Cupid’s Charity started in 2010 with the goal to accelerate the discovery of a cure for neurofibromatosis (NF) by inspiring a loyal community of supporters to do good year-round through boundary-pushing experiences.

Making unmentionables worth talking about are the words Joe Boxer lives by, making them the perfect fit (pun intended) for the largest charitable pantless party in the nation. Partnering with Cupid’s Charity means supporting a charity that amplifies the voice of those affected by NF, a genetic disorder that affects 1 in every 3000 people. The Undie Run is Cupid’s signature event and has become an international phenomenon. They have raised more than $21.7M to date to fund research for NF, through their partner, the Children’s Tumor Foundation. More than 116,000 runners have taken off their pants and donned their underwear to run a mile-ish in the freezing cold of February to help raise awareness.

“We could not be prouder and more excited to be the official underwear sponsor of Cupid’s Charity 2022 Undie Run. Iconix truly believes in building meaningful brands that are about supporting causes that our brands can get behind. We look forward to this great partnership between Joe Boxer and Cupid’s Charity and making an impact on NF research.” – Bob Galvin, Chief Executive Officer and President at Iconix Brand Group, Inc.

In anticipation of the upcoming run, Joe Boxer is unveiling the run’s official underwear design. Events will take place in 38 cities across the U.S., with dates soon to be announced. Even if you don’t see your city on the list, you can join as a virtual runner this year from any location. To get your hands on these undies, register at for the Undie Run and fundraise $250 for NF research. If you don’t want to miss out on the exclusive Joe Boxer undies but can’t make a run, you can also purchase a VIP ticket now for $250—you get the fundraising rewards and a waived registration fee.


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