London Fog And Jeremy Scott Reveal Collaboration

London Fog, the heritage lifestyle brand known for its outerwear and raincoats, is revealing a new collaboration with designer Jeremy Scott. Scott, whose designs fuse references from pop culture, high fashion and streetwear, will design two capsule collections for London Fog, starting with the Spring 2019 season. Both collections will feature Scott’s bold and edgy twist on classic London Fog pieces across multiple categories.

 

For Spring 2019, Scott collaborated with London Fog to create a fashion-forward collection of eight items for both men and women. The capsule includes an avant-garde update to the timeless London Fog trench coat featuring a draped hemline, zipper details and an unexpected leopard-print lining. Leopard print and zipper detailing are key design elements throughout the capsule collection and are also featured on a leather hat-box handbag, an expandable spinner suitcase, an umbrella, a scarf and a rain bucket hat with leather trim. Additionally, Scott took inspiration from London Fog’s signature style to create a playful laptop case that resembles a folded trench coat.

 

“I wanted to play with the iconography of the classic London Fog trench coat, twisting and altering it with zippers, releasing and relaxing the bottom hem to create a mullet effect with the leopard print lining catching one’s eye as it trains behind the wearer,” said Jeremy Scott.

 

The London Fog x Jeremy Scott Spring 2019 capsule collection will launch on March 13 at select Macy’s locations and Macys.com, exclusively at select Hudson’s Bay stores and TheBay.com in Canada and on LondonFog.com. Prices for the capsule range from $60 to $300.

 

ABOUT LONDON FOG

London Fog, owned by Iconix Brand Group, is one of the most iconic and established American fashion brands. For almost 100 years, it has embodied a classic metropolitan appeal from work wear to weekend dressing. Today London Fog remains as smart and timeless as the raincoat that made its name. With a modern-classic sensibility and an expanded line, it’s the perfect fit for a fast-moving world with an evolved sense of style. The London Fog mission is to outfit and adapt with the ever-changing modern lifestyle, weathering every season and situation with men and women who value savvy, refined style. For more information, please visit Londonfog.com.           

 

ABOUT JEREMY SCOTT

American designer Jeremy Scott’s eponymous brand was founded in 1996 and quickly gained the attention and adoration of fashion insiders and celebrities alike. Over the next five years he launched the modeling career of Devon Aoki; worked with Christian Louboutin and Stephen Jones on accessories for his runway shows; received accolades from Karl Lagerfeld; and won the 1996 and 1997 Venus de la Mode Award for Best New Designer. In 1999, he was nominated for Best Young Designer by the Council of Fashion Designers of America (CFDA). He is also the creative director of Moschino. The company is now a licensor of AEFFE S.p.A. as of 2015.

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