Iconix Brand Group, Inc. Extends Longstanding Licensing Partnership For Umbro In Brazil, Argentina And Paraguay

Iconix Brand Group, Inc. announced today a ten-year extension of UMBRO’s licensing agreement with long-time partner Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture and distribute UMBRO performance and lifestyle apparel, footwear and equipment in Brazil, Argentina and Paraguay through 2035. Grupo Dass, a leader in manufacturing and marketing sports brands in Latin America, and UMBRO, the iconic British football brand owned by Iconix Brand Group, Inc., first began their partnership twenty years ago in 1999.



UMBRO operates in more than 100 countries around the world. Additionally, the brand sponsors more than 120 clubs and 200 players worldwide. Sponsored clubs include Santos FC, Gremio, Cruzeiro Esporte Clube, Associacao Chapecoense, Avai FC, Sport Club do Recife and Club Athletico Paranaense in Brazil, as well as Newell’s Old Boys in Argentina. The ‘Double Diamond’ has been sported on and off the field by some of the world’s greatest players and teams. Today, UMBRO combines its heritage with modern soccer culture to create authentic apparel, footwear and equipment that blend performance and style.



In 1924, after witnessing a nation fall in love with football, Humphreys brothers Harold and Wallace established UMBRO, with fit and purpose at the heart of its design philosophy. UMBRO, owned by Iconix Brand Group, Inc., is the most authentic football (soccer) brand in the world and the only sports brand solely focused on football. The UMBRO family stretches across the four corners of the football world and the ‘Double Diamond’ is worn on and off the field with pride by players and fans alike. From professional to amateur players, fans to those inspired by football culture, UMBRO offers a wide selection of products across performance and lifestyle for all levels of the game. Recent lifestyle projects include collaborations with Christopher Raeburn, Henry Holland and Off-White.


To stay up to date with the latest news from UMBRO, visit Umbro.com.



For many decades, Grupo Dass has been one of the largest manufacturing groups specializing in sports brands in Latin America, offering a high standard of service and quality to its customers. Big brands are what inspire and energize the Grupo Dass, with a focus on brand management and private label. A specialist in the sports segment, the company’s trajectory combines tradition and modernity, as it constantly seeks to evolve in research, technology and professional development, aiming for the satisfaction of customers, employees and stakeholders, through the continuous improvement of its products, processes, services and management system.


To stay up to date with the latest news from Grupo Dass, visit grupodass.com.br.



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