Danskin Introduces Collection To Benefit The Breast Cancer Research Foundation
Danskin, the health and wellness women’s lifestyle brand owned by Iconix Brand Group, Inc., is partnering with the Breast Cancer Research Foundation on a new collection to help support the organization’s lifesaving research. The Danskin x BCRF collection will be available on Danskin.com starting on October 1st. To help support the cause, in October 2019, Danskin is donating $10,000 to the Breast Cancer Research Foundation® (BCRF), regardless of sales. BCRF’s mission is to prevent and cure breast cancer by advancing the world’s most promising research.
Since 1993, BCRF-funded researchers have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, and survivorship. Research is the only way to end breast cancer and Danskin is proud to help BCRF in leading the way. Since 2005, Danskin has helped raise more than $700,000 for BCRF.
The Danskin x BCRF collection features a range of styles that complement women’s active lifestyles including a metallic anorak, a t-shirt, a hat and a fanny pack, with retail prices ranging from $20 to $50.
The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, survivorship and metastasis. This year, BCRF has awarded $66 million in grants to support the work of nearly 275 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is also the highest rated breast cancer organization in the U.S. Visit http://www.bcrf.org to learn more.
Danskin, owned by Iconix Brand Group, Inc., has been the authority in dance since 1882. From its start making hosiery for ballerinas, to outfitting the Radio City Rockettes and New York City Ballet, Danskin has been the standard in dance for more than 135 years. Today, Danskin has evolved from a traditional dance apparel brand to a health and wellness lifestyle brand for the modern woman. Danskin exists to enable powerful feelings of expression through movement and is committed to creating products that support today’s woman as she moves through her active, engaged, dynamic life.
For updates and more information on Danskin, please visit www.danskin.com.