“Like millions of Americans, I grew up with ‘Peanuts.’ But I never outgrew it.”
-Barack Obama
The 25th volume of “The Complete Peanuts” featuring an intro by President Obama is set for release this May and is the last in a series of hardcover books reprinting every daily and Sunday strip of the iconic series that appeared from 1950 to 2000. The volume covers Jan. 1, 1999 through February 13, 2000 when the final Peanuts comic strip was published the day after the death of its creator Charles M. Schulz. Click here for a more in depth backstory in The New York Times on this special tribute.

Strawberry Shortcake’s Berry Bitty Adventures, the children’s TV series that originally aired in the U.S. on Discovery Family (previously the Hub), has a new home on Latin America television. Brazilian broadcaster TV Cultura will begin airing the series on March 28th on a daily basis. Strawberry Shortcake is a favorite in Brazil, where she is known as Moranguinho. TV Cultura is the latest TV broadcaster to offer Strawberry Shortcake programming, which currently airs in over 100 markets on broadcasters such as Minika in Turkey, Russia’s Carousel, and Australia’s Network 10.

NEW YORK, March 2, 2016 /PRNewswire/ — Iconix Brand Group, Inc. (Nasdaq: ICON) (“Iconix” or the “Company”) today announced that it has sold the rights to the Badgley Mischka IP to Titan Industries, Inc. (“Titan”) in partnership with the brand’s founders, Mark Badgley and James Mischka, and the apparel licensee MJCLK LLC for $16 million in cash.

Iconix acquired the Badgley Mischka IP in 2004, and the Company has decided to sell the brand since the time and resources required to properly support it are not in line with the rest of the Iconix portfolio. Today, Iconix has a portfolio of over 30 brands, and the Company is focused on those brands that generate significant volume through both direct-to-retail relationships and global networks.

Peter Cuneo, Chairman and Interim CEO of Iconix, commented, “As part of the comprehensive review that we have been conducting over the past several months, we have been evaluating each brand in the portfolio and have been identifying where our time and resources are best spent. Badgley Mischka is a strong brand, and we believe it is in good hands with Mark, James, and Titan. However, we felt that it was in the best interest of our Company to divest this non-core asset and allocate our resources to our larger volume, higher margin brands. We expect to continue to evaluate opportunities to further rationalize the portfolio and maximize shareholder value.” Read more here.

Sharper Image, best known for its state-of-the-art, innovative products unveiled its holiday marketing campaign starring actor Josh Duhamel. This year’s ‘Gift Right’ campaign has a “Boys Like Toys” theme targeted to customers looking for the hottest gifts and gadgets for everyone on their holiday list. Duhamel joins a list of past spokespeople including Heidi Klum, Betty White and Megan Fox.

The ‘Gift Right’ creative features Duhamel playing with some of the most coveted items this season the actor zoomed around set on Sharper Images’ own personal transporter – the SOGO he checked in on the crew behind-the-scenes using the Camera Drone, and jammed out to top 40 tunes on the Sharper Image Disco Speaker.

Commenting on the campaign creative, Duhamel stated, “It was definitely the Sharper Image products that enticed me to do this shoot. There’s no question! I have such fond memories of the brand so whenever I get a chance to do something that I know is going to be fun. I do it. I rather have fun than work and this is campaign is both. Duhamel continued, “The remote control car is definitely something I’m taking home to my son.”

Duhamel continued, “You have to gift right! There’s no better place to go than a place that only have cool stuff for kids.”

The multimedia marketing campaign will debut in print, outdoor and online. Duhamel will appear on the iconic cover of the Sharper Image catalog this holiday season, and the campaign will be featured on sharperimage.com.

Sharper Image has built its reputation on the realization that imagination, creativity, innovation, passion, quality and excitement are essential components of the world’s most valued consumer products. Sharper Image offers cool, fun, and state-of-the-art products in categories such as health/wellness, beauty, home, recreation, fitness & travel.

Op announced today that Sports Illustrated Swimsuit cover girl, Hannah Davis will star in the brand’s spring / summer marketing campaign. Hannah’s co-star is model Nick Bateman. Nick has built a loyal following of over 2.7 million followers on social media. The national multi-media marketing campaign will debut in June issues of fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com. Davis and Bateman join previous Op spokespeople including: Nina Agdal, Kellan Lutz, Ashley Tisdale, Sarah Hyland, Rumer Willis, Chord Overstreet, and more, as the faces of the brand.

The campaign, playfully titled “Summer Days” is a nod to the brand’s surf-inspired heritage. Davis, who is fresh off the heels of her Sports Illustrated Swimsuit Edition cover, was captured showing off her flawless physique in Op’s brightly patterned bikinis and cover-ups.

A St. Thomas native, Davis felt right at home on the picture-perfect beach day, commenting, “I am from the islands so shooting on the beach in bikinis is like second nature to me.” The stunning model, who played Kadima on the beach in between shots, revealed that while she feels sexiest in classic, triangle string bikinis, she prefers the one-piece to avoid wardrobe malfunctions. Davis said, “I like the one-piece funny enough. I like it cut a little higher on the leg, with cutouts on the sides. I feel like I can move around more in one-pieces than in two-pieces.”

The campaign was photographed by Jerome Duran on the beach in Los Angeles. Op fuses beach culture with fashion by combining the latest trends with its authentic, California surf-inspired heritage. Hannah and Nick are wearing the Spring/Summer Op collection of juniors and men’s apparel and accessories in the campaign, exclusively available at Walmart in the United States and online at @OpOceanPacific on Instagram and become a fan of Op on Facebook at www.facebook.com/Op. 

If you are a member of the media, please visit www.iconixbrand.com/OP_SpringSummer15/
for downloadable video and photos.


About Iconix Brand Group, Inc.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), STRAWBERRY SHORTCAKE (R) and MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), ED HARDY (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), BUFFALO (R), NICK GRAHAM (R) and PONY (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.

Contact

Jennifer Hoffman
Senior Public Relations Manager
mailto:jhoffman@iconixbrand.com
212.819.2065

Starter is excited to unveil its new “Jackets Required” 2015 marketing campaign featuring LA Dodgers outfielder, Yasiel Puig. Shot by renowned sports and fashion photographer, Jon Johnson at a historic mansion in the Pacific Palisades, LA. Puig follows behind previous “Jackets Required” star, Kevin Love of the Cleveland Cavaliers.

This marks the first fashion campaign for Puig. “This is my first fashion campaign so when Starter approached me I was really honored to work with them,” said Puig. “It’s exciting to be staring in the “Jackets Required” campaign, when I was in Cuba I couldn’t have imagined having these blessings in my life.”

The campaign creative features Puig in a series of striking images shot overlooking the breathtaking views of the Pacific Ocean and inside the mansion’s library. Puig appears in the campaign wearing the brands’ iconic satin jacket in both LA and Brooklyn Dodgers styles. The ads give a nod to his Cuban heritage as Puig wore fitted white linen pants and straw fedora hats with the classic jackets.

On set Puig was accompanied by his family including his mother and son where they danced to music and ate authentic Cuban cuisine. Puig’s mom even got in on the modeling by trying on his LA Dodger’s jacket and a fedora.

The multi-media marketing campaign will launch across online men’s sports and fashion outlets this month. Puig joins the ranks of baseball greats featured in iconic Starter campaigns of the 70s and 80s including Reggie Jackson, Darryl Strawberry, Cecil Fielder. “I am very honored to be in the company of so many great players who have been featured in Starter campaigns in the past,” said Puig.