Month: August 2021
SURF LIFESTYLE BRAND OCEAN PACIFIC MAKES WAVES LEADING UP TO ITS 50TH ANNIVERSARY
The iconic surf lifestyle brand, Ocean Pacific owned by Iconix Brand Group, Inc has signed multiple category deals paving the way for a momentous comeback for its upcoming 50th anniversary in 2022. The lifestyle brand known for its laid-back California style and founded on the spirit of its surf culture has inked multi-year agreements with 4 new licensees across multiple categories including men’s, women’s and kids’ apparel, swim, and footwear joining the already existing and current categories of optical with Clearvision, skateboard with Rolling Thunder, fragrance with 2B, home décor with JS Royal and beach towels with Himatsingka.
Ocean Pacific, previously a surfboard brand, became the first company to translate the West Coast surf culture into a lifestyle brand. The founder, Jim Jenks, created a clothing brand that met the demands of surfers in and out of the water. The brand fuses sports, music, art, and fashion with an optimistic echo of the sand and streets of Southern California’s surf and skate culture. From the mountains to the beach, the city to the suburbs, our mission is to create thoughtful authentic, surf inspired product known for its iconic and bold graphics for everyone. The OP brand captures the love of the So-Cal lifestyle.
“As we build upon the momentum of OP’s upcoming golden anniversary, we couldn’t be more pleased with all of our new and existing best-in-class partners. The timeless and timely appeal of the brand has gained a dedicated fanbase over the years and we are look forward to continuing to expand across new categories such as women’s and girls’ outerwear and beach accessories to bring OP to its full potential as a true full-service lifestyle brand.” – Bob Galvin, Chief Executive Officer and President at Iconix Brand Group, Inc.
The new partnerships include Castlewood Apparel, the US and Canadian men’s and boys’ apparel licensee. The first collection will launch in market of Spring 2022 and feature classic remakes of styles such as vintage corduroy shorts and swimwear, as well as a new collection of outdoor apparel. The collection will pull from the OP brand’s history and reflect the brands surf spirit and Californian laid-back aesthetic.
“People are generally spending a lot more time outdoors. The OP brand is all about the outdoor active beach lifestyle. Our products will be built to catch the wave of this trend.” – Jeffrey Siskind, President Bernette Textile Co, a division of Castlewood Apparel.
To build even further to the brand’s momentum, a deal with ACI to be the new US and Canadian men’s, women’s and kids footwear licensee also planning to launch in Spring 2022. ACI will develop a complete line of footwear from flipflops and sandals to EVA clogs, aqua socks, and canvas shoes, all staying true to the OP brand’s beach-based style.
“We couldn’t be more excited to be working with Iconix to relaunch OP footwear in the US market,” noted Steve Jackson, CEO of ACI International. “West Coast lifestyle brands have been an important part of our Company for more than 30 years, and over that time, we have developed the best-in-class design, development and sales expertise necessary to maximize the potential of the Ocean Pacific brand on a year-round basis,” he added.
Essential to the OP brand’s heritage style is swimwear and the deal with Amerex to be the new US and Canadian women’s and kids’ swimwear licensee is sure to make a splash. The collection will launch Spring 2022 with surf inspired design with bright colors, tropical prints, and vintage inspired graphics. Retail price points will be under $100 for one pieces and $50 for separates.
“Amerex is excited to partner with Iconix on this inspirational and iconic brand. Marrying our expertise in exceptional design, fit and value with OP’s surf inspired aesthetic will propel this category to the next level. OP is truly a heritage brand and we at Amerex are proud to represent this label in women’s and children’s swimwear.” Ira Ganger, CEO of Amerex.
Women’s sports and activewear are of course pillars of the brand and the new deal with One Step Up will bring the OP brand’s iconic vintage Californian style to new customers while exciting long-time consumers with a loyal connection to the brand.
“One Step Up is proud to partner with Iconix on the relaunch of their heritage brand, Ocean Pacific. OP has been a household name since the ‘70s and has tremendous recognition to the American consumer. We are excited to be designing back into this vintage lifestyle brand, bringing exciting new product to meet the everyday needs of the modern women. Ocean Pacific is a perfect match to One Step Up’s well developed sportswear division, which has provided core fashion to our US and Global Retail partners for over 40 years.” – Harry Adjmi, CEO of One Step Up.
The new categories will have a multi-tier distribution strategy across mid-tier department stores, specialty stores and off-price. It will also be looking to have a strong e-commerce presence as well.
Ed Hardy brand launches a new line of RTD Sparkling Flavored Tequila, hard seltzers looking to stand out in the steadily growing category.
Iconix Brand Group, Inc. has partnered with licensee Luneau USA Inc. to launch a new line of Ed Hardy Flavored Sparkling Tequila, RTD, (Ready to Drink), 12 oz cans, just in time for summer. The new line will expand the Ed Hardy brand’s presence in the alcohol industry as the tattoo-influenced brand currently has a well-known assortment of wines and sangrias.
Ed Hardy Sparkling Flavored Tequila is the future of the hard seltzer industry. Brewed in Mexico, Ed Hardy Sparkling Flavored Tequila is paired with bold fruit flavors, making it a standout product in the market today. While most of the major players in the industry are producing a vodka-based product, the brand plans to separate itself from the pack with this new premium offering.
“We are thrilled to continue our successful partnership with Luneau to launch another Ed Hardy Ready To Drink beverage. The expansion comes at the right time as this category continues to rapidly grow. This is a natural progression for the brand, and we are confident this new offering will capture the attention of the Ed Hardy brand audience.” – Bob Galvin, Chief Executive Officer and President at Iconix Brand Group, Inc.
The Ed Hardy brand is renowned for its bold creativity and fearless originality. It is a reflection on the life of Don “Ed” Hardy, known as “The Godfather of Modern Tattoos,” and it is the brand’s mission to honor his legacy. The Ed Hardy brand is built on a global community of unapologetically passionate individuals that are enthusiastic about telling their stories. Art, self-expression, and reinvention are at the heart of the brand.
The new line of Sparkling Flavored Tequila from Mexico and will be available in 2 flavors at launch: Orange Pineapple and Blood Orange Pomegranate. Containing 4.5% ABV, 99 calories per serving, 0g Fat, 0g Protein Ed Hardy Sparkling Flavored Tequila, Hard Seltzer will come in 12oz cans sold in 4-count packs. They are set to hit the shelfs later this month and will be available in strong Ed Hardy brand selected regions nationwide to start.
Starter Black Label Teams Up with Coca-Cola® to mark the 50th Anniversary of its iconic Hilltop Commercial
Starter Black Label, the premium athletic brand established in 1971 and owned by Iconix Brand Group, Inc., has collaborated on a capsule collection with Coca-Cola to mark the 50th anniversary of its iconic Hilltop television commercial. The collection ties back to the enduring themes of unity, inclusion, optimism, and hope in the groundbreaking commercial which featured a diverse group of young people on a hilltop teaching the world to sing in perfect harmony.
Starter Black Label is one of over 25 fashion and beauty brands to interpret peace and harmony in a contemporary way for fashion fans around the world. The new collection will re-imagine the spirit of the Hilltop story for today with retro 70’s playfulness and an easy-going, fun vibe. Bold graphics with that same optimistic voice look at the past and offer a glimpse into the future with warmth, togetherness, and a hopeful spirit. Together, we form something more beautiful.
The Starter Black Label brand’s collaboration with Coca-Cola features short and long sleeve tees, fleece crews and hoodies showcasing bright graphics and colors. Retail prices range from $50 to $85. The collection is dropping Monday, August 16th, 2021, and will be available on StarterBlackLabel.com and Coke retail stores nationwide.
JOE BOXER TO BE OFFICIAL UNDERWEAR SPONSOR OF CUPID’S CHARITY’S 2022 UNDIE RUN
New York, NY – August 5, 2021 – In celebration of National Underwear Day, smile-inducing lifestyle brand for anyone with a sense of humor Joe Boxer, owned by Iconix Group, Inc., is excited to announce it is the official exclusive underwear sponsor of Cupid’s Charity’s 2022 Undie Run. Cupid’s Charity started in 2010 with the goal to accelerate the discovery of a cure for neurofibromatosis (NF) by inspiring a loyal community of supporters to do good year-round through boundary-pushing experiences.
Making unmentionables worth talking about are the words Joe Boxer lives by, making them the perfect fit (pun intended) for the largest charitable pantless party in the nation. Partnering with Cupid’s Charity means supporting a charity that amplifies the voice of those affected by NF, a genetic disorder that affects 1 in every 3000 people. The Undie Run is Cupid’s signature event and has become an international phenomenon. They have raised more than $21.7M to date to fund research for NF, through their partner, the Children’s Tumor Foundation. More than 116,000 runners have taken off their pants and donned their underwear to run a mile-ish in the freezing cold of February to help raise awareness.
“We could not be prouder and more excited to be the official underwear sponsor of Cupid’s Charity 2022 Undie Run. Iconix truly believes in building meaningful brands that are about supporting causes that our brands can get behind. We look forward to this great partnership between Joe Boxer and Cupid’s Charity and making an impact on NF research.” – Bob Galvin, Chief Executive Officer and President at Iconix Brand Group, Inc.
In anticipation of the upcoming run, Joe Boxer is unveiling the run’s official underwear design. Events will take place in 38 cities across the U.S., with dates soon to be announced. Even if you don’t see your city on the list, you can join as a virtual runner this year from any location. To get your hands on these undies, register at www.cupids.org for the Undie Run and fundraise $250 for NF research. If you don’t want to miss out on the exclusive Joe Boxer undies but can’t make a run, you can also purchase a VIP ticket now for $250—you get the fundraising rewards and a waived registration fee.