Month: April 2021
STARTER X BUDWEISER Release First Global Drop as Part of 50th Anniversary Celebration
New York, New York—April 12, 2021 — Following the release of their first domestic collaboration which dropped at the beginning of 2021, Starter and Budweiser are at it again but this time bringing it to the global stage with their next drop in the series in honor of the Starter brand’s 50th anniversary. The Starter X Budweiser collection merges together the rich histories of two powerhouse American brands.
Through their commitment to crafting a product of uncompromising quality for over 140 years, Budweiser has grown into a true global icon. Sold in over 85 countries and earning the coveted rank of #1 most valuable beer brand in the world, Budweiser has become synonymous with cultural movements in movies, music and of course major global sporting events. Joining forces with well-known sports apparel brand Starter, extends their reach by tapping into the Starter brand’s world-wide audience of fans across the globe. Starter has an international presence in countries across Europe, Canada, Asia and Latin America, with both sports lovers and fashion enthusiasts dawning the classic star logo.
The iconic satin jacket originator tapped the “King of Beers” to create a collection that highlights their history of influencing fashion trendsetting culture. Starter has played a notable part in hip-hop fashion culture since the early 80’s, with well-known rappers and musicians sporting the iconic jacket during performances and appearances.
The new capsule blends together the heritage of these two timeless American brands by fusing sports, style and pop culture. Incorporating the infamous bold color scheme of Budweiser and the classic athletic silhouettes of Starter, the collection creates an assortment of standout pieces. Featuring the Starter brand’s take on Budweiser’s iconic logos, the assortment includes graphic tees, sweatshirts, rugby shirts, baseball shirts, satin jackets, breakaway jackets and hats.
GIMME THE BALL: UMBRO LAUNCHES NEW SPEED BOOT FOR WHEN YOU CAN GET BACK ON THE PITCH
8th April, 2021, Manchester, UK
With different countries in different levels of lockdown, the near future remains uncertain for amateur players around the world. But one thing’s for sure: you all miss football.
Not just the game itself – the ball at your feet, the dives, the deflections, the over-the-top celebrations – but everything else from the tiny changing rooms to the camaraderie to the culture of the game.
When you are finally allowed back on the pitch, you’ll probably be out of shape and well off the pace, so we’re launching a new speed boot to help you put your best foot forward whenever the next season of play starts: Velocita 6.
Velocita 6 is our flagship speed boot, with every design decision made to showcase your raw acceleration and natural agility. Combining the super lightweight PEBAX Sprint+ outsole with a unique stud geometry gives you all the speed potential you need to make tracks and beat offside traps with pace, power and poise.
The thermo-bonded V-Frame supports your foot posture for multi-directional agility to dodge tackles and make quick changes of pace that create space.
Last but not least, vent knit adaptive fit technology will keep your foot in its natural position even at top speed. Your legs & lungs might get tired, but your feet never will.
Our launch campaign, #GimmeTheBall, is inspired by the voice of the players. After a long time away from the game and wearing our new boots, you’ll rightly be demanding the ball. See you on the pitch. Soon.
Velocita 6 is available now in Peacock Pink/Black now.
ICONIX BRAND GROUP, INC. SIGNS BESPOKE LABS AS NEW LICENSEE FOR OCEAN PACIFIC
New York, New York – April 6th, 2021– Brand management company Iconix Brand Group, Inc (Nasdaq: ICON), has signed a one-year agreement with Bespoke Labs to be the new North American licensee for contemporary lifestyle brand, Ocean Pacific. The exclusive collection from Bespoke Labs will feature OP vintage graphics spanning each decade from the 70’s to now and will make its debut for the Spring season, launching April 2021. It will feature men’s and women’s tops and reflects the Ocean Pacific brand’s surf history and Californian aesthetic.
Ocean Pacific, previously a surfboard brand, became the first company to translate the West Coast surf culture into a lifestyle brand. The founder, Jim Jenks, created a clothing brand that met the demands of surfers in and out of the water. The brand fuses sports, music, art and fashion with beach culture. The collection’s newly remastered vintage graphics will pull from the OP brand’s history to include categories such as Surfer Designs, Heritage Designs, Brand Icons, Pro-Surfing Series as well as rare and re-mixed graphics.
“Ocean Pacific has defined the California lifestyle for five consecutive decades of youth culture” commented Ken West GM/EVP of Bespoke Labs. OP’s vast library of graphics is the perfect fit for our digital platform, allowing consumers to choose from 100’s of original OP designs on their preference of apparel style, fit and color. New graphics, apparel styles and collections will be continuously released throughout the year, and we plan to engage and collaborate with Ocean Pacific brand loyalists to maintain authenticity and deliver on their demands.”
The men’s and women’s Ocean Pacific collection will feature t-shirts, tanks and sweatshirts in a customizable wide range of colors and graphics. It is available exclusively on www.opsunwear.com. Retail prices $25-$65.
ZARA x STARTER come together to create Women’s capsule collection to celebrate STARTER 50th Anniversary
NEW YORK, April 1st, 2021 — 2021 marks the 50th Anniversary of STARTER, the iconic athletic brand established in 1971, owned by Iconix Brand Group. To mark the occasion, the STARTER brand has launched a partnership with Zara, part of the world renowned high street trailblazer Inditex Group, to develop and sell a capsule collection for Spring Summer 2021.
The STARTER brand quickly became one of the most innovative global sports brands in history by connecting fans with their favourite teams and players on a whole new level, pioneering the fusion of sports clothing with popular culture by forging partnerships with the major professional sports leagues, colleges, Olympic sports, and individual athletes.
The brand would grow to become a leading part of everyday sports fans’ lives representing authenticity and the opportunity to “wear what the pros wear”.
It all began with an iconic star logo and the idea that “Every athlete dreams of being a starting player.” But STARTER didn’t stop at athletes, extending across cultural lines, drawing influence from sport, music and pop culture. Key moments include Joe Torre of the New York Mets stepping out onto the field wearing the first authentic Starter satin jacket and in 1986 introducing the first NBA Championship Locker Room Tee-Shirt worn by the Boston Celtics.
STARTER was the first company to truly recognize that sport is more than ‘the team’; it’s a state-of-mind and a life-long bond, an idea that defined the brand’s heritage and still shapes it today as STARTER continues to produce iconic apparel that honours its heritage while emphasizing quality and style.
Daisy Laramy-Binks, Managing Director of Iconix Europe, said of the collaboration ‘I am delighted to see the iconic global Starter brand and the powerhouse that is Zara come together for this exciting partnership which will provide the Zara customer with a fashion-forward take on American heritage sportswear at its best.’
The multi-category collection for Spring/Summer 2021 to mark the 50th celebration will include pieces including women’s T-shirts, a vest dress, crop top, shorts, joggers, reversible bucket hat, and a bodysuit. The color story will encapsulate Spring Summer hues of pink, white and the STARTER brand’s signature blue, to give a contemporary sports-inspired look.
Zara has become a key fast fashion Highstreet retailer, with the parent company Inditex selling in 202 markets through its online platform or its over 7,000 stores in 96 markets, Zara has the highest store count of 2,118 across all of the Inditex brands. Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids’ collections, to deliver new ideas in the right place and at the right moment.
The collection is now available on Zara.com and in select stores Internationally (where permissible due to the lockdown restrictions).