Month: February 2021
ICONIX BRAND GROUP, INC. PARTNERS WITH NEW OUTERWEAR LICENSEE FOR ED HARDY
New York, NY – February 26, 2021 – Brand management company Iconix Brand Group, Inc. (Nasdaq: ICON), has signed a new three-year licensing agreement with Gruner and Co to be the exclusiveOuterwear licensee for the ED HARDY brand in North America. Gruner, a leader in the outerwear industry, has been family owned and operated for the past three generations. With a reputation for manufacturing high quality, inspiring styles and a sharp attention to details, Gruner has produced outerwear for many top brand names. Gruner and Co will design and manufacture ED HARDY outerwear for men, women, and kids.
“Ed Hardy’s focus on creativity and free spirit speaks to today’s consumer,” said Caroline Arfa Massel, Co-President of Gruner. “We are excited to pair our unmatched experience with Ed Hardy’s storytelling and individuality.”
In today’s environment everyone is looking for something uplifting as they walk, dine and gather outdoors. ED HARDY outerwear offers just that. The new line includes an assortment of denims, track jackets, satin and velvet souvenirs, faux-leathers, bombers, bubble jackets and varsity pieces. Not conforming to traditional norms, each item has an eye-catching combination featuring artwork from Ed Hardy’s original archives alongside bold colors and trending fabrics. This expressive and artistic new collection will reflect Ed Hardy’s individualistic, passionate and youthful aesthetic targeting the Millennial and Gen-Z market.
The new line of outerwear is planned to launch at department stores and specialty stores by Q3 2021.
The ED HARDY outerwear collection already has received positive market response. To view images from the collection look book, please visit https://www.grunerco.com/edhardy.
About Ed Hardy
The Ed Hardy brand is synonymous with tattoo culture and the broader universe it is a part of; a community of individuals who are unapologetically passionate and enthusiastic about telling their story. Art, self- expression and reinvention are at the heart of the brand.
About Gruner & Co:
Gruner & Co was founded in 1949 as an outerwear manufacturer and has been owned and operated by the Gruner family since that time. Based in New York City, the company is currently headed by Harvey Arfa and his daughter, Caroline Arfa Massel. Gruner produces all types of outerwear, ranging from golf jackets to tailored dress coats and everything in between. In addition to Ed Hardy, Gruner is the licensee for Hart Schaffner Marx and Ike Behar outerwear which sell to major department stores as well as specialty stores. Gruner also supplies private label outerwear to large US and International retailers and maintains a sizable uniform business with wholesale distributors in the airline, hospitality, security and logistics industries.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S®, BONGO®, JOE BOXER®, RAMPAGE®, MUDD®, MOSSIMO®, LONDON FOG®, OCEAN PACIFIC®, DANSKIN®, ROCAWEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, WAVERLY®, ZOO YORK®, UMBRO®, LEE COOPER®, ECKO UNLTD.®, MARC ECKO® and ARTFUL DODGER®. In addition, Iconix owns interests in the MATERIAL GIRL®, ED HARDY®, MODERN AMUSEMENT®, BUFFALO®, HYDRAULIC®, and PONY® brands. Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.
For more information, please visit Iconixbrand.com.
Umbro X Tusks Football
We are pleased to announce a new partnership as the official technical partner of Tusks Football, a division of Tusks Sports for the next three years.
Committed to youth development and professionalization of East African sport, Tusks Sports manage a talent scouting network through a series of elite training camps, athlete placement and the provision of academic and professional opportunities.
As the technical partner of Tusks football camps, we will provide training gear, off-field apparel, and equipment to all recruits.
Tusks Football Director, Oluniyi Carew says: “We are delighted to announce a partnership with one of the world’s most iconic football brands, Umbro. Our objective with Tusk Football is to identify talented boys and girls in Kenya and provide them with a professional platform to fulfil their potential through academic and sporting opportunities.”
We look forward to a successful partnership over the coming years.
Starter Black Label Honors Black History Month with a Ty Mopkins Exclusive Capsule Collection
New York, NY –February 1, 2021 – STARTER, the premium athletic brand established in 1971 and owned by Iconix Brand Group, Inc., teamed up with experienced fashion and lifestyle manager, Ty Mopkins, to design an exclusive collection to celebrate Black History Month. Paying tribute to the rich heritage and influence African American culture has had in fashion, the collection incorporates notable Pan-African colors to celebrate and bring awareness to the importance of black history.
“I wanted to tell the story to today’s culture through the colors of our heritage in fashion.” said Ty Mopkins. Mopkins has collaborated with many prominent brands such as Nike, Adidas and New Era to add his unique touch to limited releases for the past several years. As a pilar for the city of Detroit, Mopkins continues to constantly give back to the community.
STARTER BLACK LABEL iconic satin jacket is the centerpiece of the offering collaborating with 14 sports teams within the NBA and MLB such as the PISTONS, LAKERS, BULLS, SIXERS, CELTICS, BUCKS, RAPTORS, KNICKS, NETS, PISTONS, PACERS, HAWKS, YANKEES, DODGERS, TIGERS. Shedding away from signature team colors, the jackets sport an exclusive tri-color design across all teams as a signifier of unity. In light of the current climate, this collection hopes to call for togetherness as we move forward into the new year. In addition to the satin jackets this collection will be rounded out with an additional Detroit Pistons pullover hoodie and long-sleeve tee in honor of Ty Mopkins home state.
This collection will be created and distributed by a STARTER brand’s licensee, G-III Sports which is owned by G-III Apparel Group. STARTER BLACK LABEL Black History collection drops today and will be available on StarterBlackLabel.com, Footlocker.com and Fanatics.com as well as the official Detroit Piston’s online Shoppistons313shop.com.