Month: January 2021

Iconic Sports Brand STARTER Celebrates its 50th Anniversary & Teams up with Budweiser

New York, New York—January 27th, 2021— 2021 marks the 50th Anniversary of STARTER, the iconic athletic brand established in 1971 and owned by Iconix Brand Group. To mark the occasion, the STARTER brand has launched a partnership with Budweiser, the most valuable beer brand in the world, to develop and drop multiple product collaborations throughout 2021.

The STARTER brand quickly catapulted to become one of the most innovative global sports brands in history by connecting fans and their favorite teams and players on a whole new level. They pioneered the fusion of sports clothing with popular culture by forging partnerships with the major professional sports leagues, colleges, Olympic sports, and individual athletes. The STARTER satin jacket is a wardrobe staple of many major-league athletes, celebrities, and fans used to express their team pride and style. The brand would grow to become a dominant part of everyday sports fan’s life representing authenticity and the opportunity to “wear what the pros wear”.

It all began with an iconic star and the idea that “Every athlete dreams of being a starting player.” — David Beckerman, Founder. But STARTER didn’t stop at athletes, it extended across cultural lines, drawing influence from sport, music and pop culture. Key moments include Joe Torre of the New York Mets stepping out onto the field wearing the first authentic Starter satin jacket and in 1986 introducing the first NBA Championship Locker Room Tee-Shirt worn by the Boston Celtics. Past STARTER spokespeople have included iconic figures such as Dan Marino, Lawrence Taylor, Emmit Smith, Larry Bird, Isiah Thomas, Cal Ripken, Reggie Jackson, Florence Griffith Joyner and Brooke Shields.

STARTER was the first company to truly recognize that sport is more than the team; it’s a state-of-mind and a life-long bond. An idea that defined our heritage and still shapes the brand today as STARTER continues to produce iconic apparel that honors its heritage while emphasizing quality and style.

“We are proud to celebrate this milestone with STARTER, one of the most iconic sport brands of all time. STARTER has always realized that sport transcends game, it’s about a shared spirit, an important reminder for our time as fans celebrate from afar. We are all part of something bigger.” — Bob Galvin, CEO and President at Iconix Brand Group.

As part of the celebration Budweiser, the King of Beers, will co-create multiple collections in 2021 for consumers to enjoy and sport their favorite brand. Through commitment to their craft and a loyalty to the original brewing process for over 140 years, Budweiser has grown to become the world’s most valuable beer brand. A key cultural partnership, Budweiser has a rich history of being an integral part of sporting events so it’s only fitting they partner with STARTER.

“The STARTER Brand has and continues to have a formative influence on my vision of how sport and fashion culture intersect. Fashion and Fandom is an emotional connection. No brand does it better. I am honored to continue the legacy of David Beckerman.” – Carl Banks, President G-III Sports Division.

The first collaboration with Budweiser kicks off in 2021 with a reboot of the Bud Bowl. Having first aired in 1989 during Super Bowl XXII, STARTER X BUDWEISER will commemorate the previous Bud Bowls and celebrate the relaunch with a collection of t-shirts, sweatshirts, and hats all with classic Bud Bowl artwork. It will be available online at  and on starting today January 27th, 2021.

Iconix Brand Group, Inc. Partners with New Underwear and Sleepwear Licensee for Joe Boxer

New York, NY – January 6, 2021 – Brand management company Iconix Brand Group, Inc. (Nasdaq: ICON), has signed a new five-year licensing agreement with PPl Apparel Group to be the new exclusive underwear and sleepwear licensee to re-launch the fresh, happy, optimistic, ageless, and widely recognized Joe Boxer brand in the U.S.  Under the new deal, PPl Apparel Group will design and manufacture Joe Boxer underwear and intimates, loungewear and sleepwear for men, women, and kids. The first Joe Boxer collection from PPl Apparel Group will make its exciting debut for the Spring 2021 season. The new line will reflect the Joe Boxer brand’s goal to make everyday fun and everyone smile.

Joe Boxer is a lifestyle brand for anyone with a sense of humor. Made to embody the energy and quirkiness the brand is well known for, the new underwear assortment includes well priced basics in an array of solids, prints and patterns with imaginative concepts. Both the men’s and women’s loungewear and sleepwear collections will be functional silhouettes featuring super soft fabrics. The Men’s collection will focus both in cotton lycra as well as performance microfiber and moisture wicking fabrications. The Women’s collection will be comprised of laces, stretch fabrics and cottons perfect for any occasion. All collections will take the humorous and irreverent Joe Boxer brand and marry it with today’s modern consumer for contagious entertaining fun for your family and friends.

“We chose to partner Joe Boxer with PPl Apparel Group because of their deep expertise and capabilities in the underwear and sleepwear category,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc. “We look forward to collaborating with Panties Plus Inc. on developing and growing Joe Boxer’s offering.”

The new collection of Joe Boxer underwear for the family will be the first category to launch at Department Stores and Online Specialty destinations, with planned expanded distribution in Q3 of 2021. PPl Apparel Group will continue to roll out Kids sleepwear and loungewear assortments for the 2021 back to school and holiday seasons.

Abe Hanan CEO of PPI APPAREL GROUP is quick to note “As a company that manufactures over a dozen different licensed brands we are honored and excited to partner with Iconix in the relaunch of this consumer brand. It is not often in licensing that you have the opportunity to work with a brand that’s DNA is our product category expertise. When you think of the world and heritage of Joe Boxer you think of Underwear and Loungewear.”

 Joe Boxer is one of almost 30 consumer brands owned by Iconix Brand Group, Inc. The brand management company owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide.

RHUDE X STARTER Partner to Launch an Exclusive Collection on The Greenhouse App

The limited-edition collections will launch on the Greenhouse App and Foot Locker.

Today, LA-based streetwear label, Rhude in collaboration with heritage American sportswear brand Starter, announced their limited-edition collaboration exclusively with Greenhouse and Foot Locker. The two-part Rhude x Starter collaboration fuses designer Rhuigi Villaseñor’s elevated streetwear designs with the throwback Starter silhouettes.

“The collection with Starter through the Greenhouse hub is inspired by the idea to celebrate vintage Starter pieces while adding the Rhude motifs to combine the marriage between both brands in the partnership,” says Rhuigi Villaseñor

 The two-part Rhude x Starter collection will be available exclusively on the Greenhouse app on November 27 and priced at $45-$295 and on in North America on November 30.

Greenhouse is a creative incubator with a distinct goal of creating category-busting collaborations and concepts with the world’s leading youth culture tastemakers, at scale an innovation arm of Foot Locker, Inc. Rooted in youth culture Greenhouse aims to discover the next generation of creators across youth culture and craft the vision of the individuals and brands they partner with.

To learn more about Greenhouse, please visit

R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture to showcase luxury ready-to-wear, shoes, and accessories with fabrics sourced from the best vendors all over the world. R H U D E focuses on minimalistic effortless style mixed with streetwear sensibilities that focus on fit. R H U D E celebrates the youth and elegance through simple and functional clothes.

Starter, a premium athletic brand established in 1971 and owned by Iconix Brand Group, Inc., pioneered the fusion of sports clothing with popular culture by forging partnerships with the major professional basketball, football, baseball, hockey and college leagues. Starter launched Starter Black Label in 2012 as a premium lifestyle brand extension focusing on a fashion-forward collection of logo branded apparel and accessories. Shortly after, Starter re-launched the legendary Starter jacket, quickly becoming a wardrobe staple for sports fans, athletes and entertainers to express their team pride and street style. In addition to Pro and NCAA outerwear, Starter expanded its NCAA collection to include apparel and headwear categories for more than 120 top NCAA programs. Starter continues to produce the iconic satin jacket, in addition to expanded apparel offerings. For more information, please visit

Waverly Debuts its First Peel and Stick Wallpaper Collection with RoomMates Decor

The collection features Waverly’s fun and fresh prints available on RoomMates’ time-tested peel and stick technology.

RoomMates Decor, a division of York Wallcoverings, the oldest and largest wallpaper manufacturer in North America, has partnered with heritage design brand Waverly to debut a distinctively unique Peel and Stick wallpaper program.

This collaboration marries the mix and match spirit of Waverly with the superior technology of RoomMates Peel & Stick wallpapers. Waverly, the design authority since 1923, is one of the most recognized names in home furnishings. The brand has offered signature wallpaper designs for decades; however, this marks its first-ever foray into the peel and stick category, which has been overwhelmingly embraced by U.S. homeowners and renters alike.

“As a brand with close to a century of legacy in the design space, our partnership with York Wallcoverings has been a natural fit over the years. This new launch, reflects the creativity, innovation and market leadership that drives both of our companies,” says Bob Galvin, President/CEO if Iconix Brand Group Inc.

“Our RoomMates division was launched in 2006 to offer fast, easy and non-committal decorating solutions to a budget-conscious consumer who is increasingly pressed for time yet possesses a discriminative eye for great design at great value. We are thrilled to bring Waverly, a brand with well-known designs that are synonymous with American decor, to the peel and stick category for the first time, offering a collection that is both modern and timeless,” says Pierre-Jean Delaye, President of RoomMates.

Waverly’s fun and fresh prints will be entirely manufactured in the U.S.A. The designs are printed on RoomMates’time-tested and unmatched peel and stick technology, which is engineered specifically for walls. This innovative material was created with the consumer in mind, offering ease of installation and a quick, no-mess removal, even on painted walls. Pricing starts at $34.99 per roll.

The collection is available exclusively on and through the end of the year.

Umbro Announce New Partnership With Football Association Of Ireland

Umbro is proud to announce a new partnership with the Republic of Ireland national football team (FAI).

Umbro will supply the national team – men’s and women’s – from senior through to all underage levels- with kit, training apparel and equipment from November 2020 for a 6-year period.

Ireland will join a host of global teams wearing Umbro kits in a relationship that coincides with an exciting time for Irish football. From Stephen Kenny’s senior men’s team who are about to embark on the qualification campaign for the 2022 for football biggest tournament to Vera Pauw’s senior women’s team preparing for their European playoff game, Ireland are competing with the world’s best teams at the very top level.

The deal will also include full kit, training apparel and equipment for the Ireland underage teams, including the U21’s as they aim to continue their recent impressive run in qualifying for UEFA European Championships.

The new kit for both men and women can be purchased from and Elverys Sports from November 5th’.

Umbro Launches Youth Sports Equipment at Walmart

New York, NY, October 8, 2020 – Umbro, the iconic British soccer brand, announces a new collection of bespoke authentic equipment available at Walmart.

The Equipment collection has been designed for Walmart with the everyday active family in mind and a strong focus on youth between 2 and 7 years of age. Spanning across balls, shin guards and gloves (as well as a number of accessories such as ball pumps, goal nets, etc.), the assortment is a modern and authentic take on iconic Umbro styles from the 90s, such as the Ceramica ball. Products are available at price points ranging from $10 to $50 and are suited to various technical levels such as recreational, training and game.

“Umbro products are known for their quality and appeal to soccer enthusiasts. We’re excited to begin offering Umbro equipment to our customers in our efforts to expand our sporting goods assortment with new brands and exciting items,” Karen Stuckey, Senior Vice President of Private Brands, General Merchandise at Walmart, said.

“Umbro is an authentic Soccer brand with an unrivalled pedigree in the sport for almost one hundred years and the perfect partner for Walmart. Soccer continues to be a fast-growing sport in the U.S. and for us this partnership presents an exciting opportunity to give youth access to our products on a large scale and with a trusted partner”, says Bob Galvin, President/CEO Iconix Brand Group Inc.

Products are available now as part of a year-round offering and can be found in Walmart stores nationwide and on

About Umbro
Wherever there is Football, there is Umbro – since 1924. We provide apparel, footwear and equipment for all players and fans of the game – and also for those inspired by the vibrant culture surrounding Football. We have partnered up with exciting designers to deliver unique collaborations celebrating the DNA of our brand – these include Christopher Raeburn, Henry Holland, SweetSKTBS, Patta, Vetements and Off White. 

Around the world we sponsor more than 120 clubs including teams such as  West Ham United, AFC Bournemouth and Burnley FC (English Premier League); FC Schalke 04, Werder Bremen (German Bundesliga); SM Caen, Stade de Reims (French Ligue 1); Heart of Midlothian (Scottish Premiership); Al Ahly SC (Egypt); RCD Mallorca (Spanish La Liga); Newell’s Old Boys, Argentinos Juniors, Atletico Tucuman (Argentinean Primera Division); Santos, Grêmio, Fluminense and Chapecoense (Brazilian Série A); Independiente Santa Fe (Colombian Primera A); Nacional (Uruguayan Primera División); Herediano (Costa Rican Liga FPD); FC Tokyo and Gamba Osaka (Japanese J1) and Seongnam FC (South Korea) as well as national teams from Jamaica, El Salvador and Guatemala.