Month: May 2015
Op announced today that Sports Illustrated Swimsuit cover girl, Hannah Davis will star in the brand’s spring / summer marketing campaign. Hannah’s co-star is model Nick Bateman. Nick has built a loyal following of over 2.7 million followers on social media. The national multi-media marketing campaign will debut in June issues of fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com. Davis and Bateman join previous Op spokespeople including: Nina Agdal, Kellan Lutz, Ashley Tisdale, Sarah Hyland, Rumer Willis, Chord Overstreet, and more, as the faces of the brand.
The campaign, playfully titled “Summer Days” is a nod to the brand’s surf-inspired heritage. Davis, who is fresh off the heels of her Sports Illustrated Swimsuit Edition cover, was captured showing off her flawless physique in Op’s brightly patterned bikinis and cover-ups.
A St. Thomas native, Davis felt right at home on the picture-perfect beach day, commenting, “I am from the islands so shooting on the beach in bikinis is like second nature to me.” The stunning model, who played Kadima on the beach in between shots, revealed that while she feels sexiest in classic, triangle string bikinis, she prefers the one-piece to avoid wardrobe malfunctions. Davis said, “I like the one-piece funny enough. I like it cut a little higher on the leg, with cutouts on the sides. I feel like I can move around more in one-pieces than in two-pieces.”
The campaign was photographed by Jerome Duran on the beach in Los Angeles. Op fuses beach culture with fashion by combining the latest trends with its authentic, California surf-inspired heritage. Hannah and Nick are wearing the Spring/Summer Op collection of juniors and men’s apparel and accessories in the campaign, exclusively available at Walmart in the United States and online at @OpOceanPacific on Instagram and become a fan of Op on Facebook at www.facebook.com/Op.
If you are a member of the media, please visit www.iconixbrand.com/OP_SpringSummer15/
for downloadable video and photos.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), STRAWBERRY SHORTCAKE (R) and MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), ED HARDY (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), BUFFALO (R), NICK GRAHAM (R) and PONY (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.
Senior Public Relations Manager