the brand


  • The Heart & Soul of Football
  • With almost 90 years of heritage, Umbro is the most authentic football [soccer] brand in the world.

    In 1924, after witnessing a nation fall in love with football, a young tailor named Harold Humphreys established Umbro in Manchester, England. Humphreys used his knowledge of fashion and English tailoring to create high quality 'sportswear'. He believed that style was a performance advantage – if you looked smart, you played smart – a principle which remains today.


    Umbro's association with the game runs deeper than any other. We've been through the highs of World Cup wins to the lows of losing on penalties.

    The Umbro family stretches across the four corners of the football world and the 'Double Diamond' has been worn on and off the field by some of the game's greatest players and teams.

    Quality, fit and purpose have always been at the heart of Umbro's design philosophy, from the first lightweight and breathable football shirts to crafted leather football boots built for ultimate comfort.

    Today, Umbro combines its rich heritage with modern football culture to craft products which blend performance with style for players, teams and fans who are as passionate about the game as we are.

    Brand Positioning:
    Players of all levels with a core target 16-21 year olds

    • Available in more than 100 countries worldwide
    • Product categories include: football boots [cleats] and equipment, football training apparel, sports lifestyle and teamwear

    For updates & more information on Umbro, please visit us at