the brand
Truth or Dare
Truth or Dare was created by Iconix and the one and only Madonna. The Truth or Dare brand targets the confident, seductive and modern side of every woman. Launched in the Spring 2012 with Madonna's signature scent, followed by footwear, handbags, intimates and jewelry in the fall.
The Truth or Dare woman is confident, sexy and modern. The truth is in her confidence; the dare is in her style.
Brand Positioning:
She is a 27-50 year old woman, but does not wish to be defined by age. she knows that a confident woman has sex appeal at any age.
She may build her wardrobe around staple items, but she dresses it up with sexy shoes, handbags, and jewelry, and always has flattering intimates underneath it all.
