Sharper Image, best known for its state-of-the-art, innovative products unveiled its holiday marketing campaign starring actor Josh Duhamel. This year’s ‘Gift Right’ campaign has a “Boys Like Toys” theme targeted to customers looking for the hottest gifts and gadgets for everyone on their holiday list. Duhamel joins a list of past spokespeople including Heidi Klum, Betty White and Megan Fox.
The ‘Gift Right’ creative features Duhamel playing with some of the most coveted items this season the actor zoomed around set on Sharper Images’ own personal transporter – the SOGO he checked in on the crew behind-the-scenes using the Camera Drone, and jammed out to top 40 tunes on the Sharper Image Disco Speaker.
Commenting on the campaign creative, Duhamel stated, “It was definitely the Sharper Image products that enticed me to do this shoot. There’s no question! I have such fond memories of the brand so whenever I get a chance to do something that I know is going to be fun. I do it. I rather have fun than work and this is campaign is both. Duhamel continued, “The remote control car is definitely something I’m taking home to my son.”
Duhamel continued, “You have to gift right! There’s no better place to go than a place that only have cool stuff for kids.”
The multimedia marketing campaign will debut in print, outdoor and online. Duhamel will appear on the iconic cover of the Sharper Image catalog this holiday season, and the campaign will be featured on sharperimage.com.
Sharper Image has built its reputation on the realization that imagination, creativity, innovation, passion, quality and excitement are essential components of the world’s most valued consumer products. Sharper Image offers cool, fun, and state-of-the-art products in categories such as health/wellness, beauty, home, recreation, fitness & travel.