the brand
Royal Velvet
Live More Colorful
For over 50 years, Royal Velvet has been celebrating home fashions, offering sophisticated designs that foster creativity and welcomes you home. Royal Velvet is a premium home brand that inspires self-expression, delivering quality and comfort that people know, trust and love.
Royal Velvet is the authority on color, providing a variety of choices for personal expression through fashion bedding, sheets, blankets, window coverings, bath, towels and rugs. With Royal Velvet, every home receives the royal treatment. For more ideas visit RoyalVelvet.com.
Brand Positioning:
Women of all ages, with a focus on brides
Women looking for design authority and creative interpretations
- Exclusive license with JCPenney
For updates & more information on Royal Velvet, please visit us at www.royalvelvet.com.
