the brand history

Rocawear was established in 1999 off of the meteoric success of Co-founder Shawn "Jay Z" Carter, as an apparel collection to fit the urban lifestyle, and quickly became the destination brand for street-savvy consumers.

Today, the brand is a dominant lifestyle apparel brand for a wide range of customers, and has expanded its appeal beyond the national borders and has become a brand of international significance.

The resulting success is an apparel collection to fit the urban lifestyle, and has resulted in over 3 million square feet in over 2500 doors, adding up to over $750 million in sales.

For updates & more information on Rocawear, please visit us at www.rocawear.com.