Rampage announced today that model, actress and fashion influencer Olivia Culpo appears in the brand’s fall ’16 marketing campaign. This marks Culpo’s first official fashion campaign, although she has become well known for her coveted street-style and flawless red carpet looks.The stunning fashionista was photographed wearing the brand’s fall collection in a posh Brooklyn penthouse for the ads, which will debut in September issues of fashion and lifestyle magazines, as well as outdoor and online. Culpo follows in the well-heeled footsteps of past Rampage girls including: Gisele Bundchen, Irina Shayk, Chrissy Teigen, Bar Refaeli Hannah Davis and Petra Nemcova.
“I am so excited to be the new face of Rampage,” commented Culpo. “There are so many women who have done this before who I really look up to, like Irina and Gisele, so it is really amazing to be in such good company,” she continued. Rampage is sexy, strong, confident and unapologetic, and Culpo, who naturally embodies the brand, showcases a fall collection in the campaign that is a combination of work-appropriate and nightlife-ready styles that are designed for the girl who does it all.
“We are thrilled to welcome Olivia as the new face of Rampage,” said Carolyn D’Angelo, EVP of Brand Management and Marketing Services, Iconix Brand Group. “Her coveted sense of style is matched only by her grace and intelligence. Representing both beauty and confidence, she personifies what the Rampage girl is all about and we are excited to offer our consumer the opportunity to connect with her,” continued D’Angelo.
Key pieces captured on Culpo include a chambray top with slate-colored riding boots, slim fit denim with a quilted handbag, and a cream colored pea coat with contrasting black buttons. “I think that the ultimate Rampage girl is confident in who she is and she is both equal parts hard working and career-driven but also fun-loving and fashion-inspired,” stated Culpo.
The Rampage collection includes denim, outerwear, legwear, intimates, footwear, handbags, watches, jewelry, eyewear, cold weather accessories, fashion accessories and home. Rampage is available at better department stores such as Belk and Macy’s in the U.S. For additional information about Rampage, visit: www.Rampage.com, “Like” us on Facebook at www.facebook.com/Rampage and follow us @Rampagestyle.