the brand
Peanuts
Iconix Brand Group, in a joint venture with Charles M. Schulz Creative Associates has formed Peanuts Worldwide, a new home to the global PEANUTS property and a wide range of other brands including Dilbert and Fancy Nancy.
On October 2, 1950 the PEANUTS comic strip launched in seven American newspapers. Little did anyone know the impact the brand would have around the world for decades to come. Nearly 60 years later, the comic strip appears in over 2,200 newspapers, in 75 countries and 21 languages. PEANUTS animated specials have become a seasonal tradition and thousands of consumer products are available for purchase in virtually all retail channels. Charlie Brown kicking the football, Linus and his blanket and Lucy leaning over Schroeder's piano are images to which everyone can relate. Phrases such as "Security Blanket' and "Good Grief" have become a part of the global vernacular.
For more information on PEANUTS, click here.
