the brand


Loved by fans of all ages, Charlie Brown, Snoopy and the rest of the PEANUTS characters have made an indelible mark on modern pop culture. Whether it is millennial moms sharing the comic strip and stories with their children through a digital app or e-book, or a family sitting down to watch one of the classic holiday specials on television, everyone can relate to these humor-filled, philosophical, and often poignant personalities created by Charles M. Schulz.

Twelve simple themes from Peanuts are now firmly embedded in popular culture: the kite-eating tree, Schroeder's music, Linus's blanket, Lucy's psychiatry booth, Snoopy's dog house, Snoopy himself, the Red Baron, Woodstock, baseball games, football games, the Great Pumpkin, and the Little Red-Haired Girl. Peanuts reaches fans through thousands of consumer products around the world, social media, over 50 television specials, and a daily comic strip available in all formats from traditional to digital. A highly anticipated PEANUTS movie from 20th Century Fox and Blue Sky Studios is also on the horizon for 2015.

Brand Positioning:

  • 99% brand awareness
  • Read by 45 million people daily
  • Global reach that resonates in all territories from the US to Europe, Asia, Japan and Latin America
  • Powerhouse fan base from television ratings, amusement park attendance to social media engagements

For more information on PEANUTS, click here.