Op Spring 2012

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Op unveils its Spring/Summer 2012 "Venice Beach Heat" marketing campaign with a new celebrity cast including actresses Sarah Hyland of ABC's Modern Family and Ashley Tisdale, along with actors Matt Lanter of The CW's 90210 and Austin Stowell of Dolphin Tale. Photographed on Venice Beach, the campaign creative captures a group of friends enjoying a carefree day at the beach filled with roller-skating, ice cream, skate boarding and more. The multi-media national marketing campaign will debut in May issues of fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com.


Group Interview

BRoll 04

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Sarah Hyland & Ashley Tisdale

BRoll 01

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Matt Lanter

BRoll 03

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Austin Stowell

BRoll 02

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Ali Tyrangel

Public Relations Director
Iconix Brand Group, Inc.

P: 212.819.2099

P: 212.730.0030

E: atyrangel@iconixbrand.com