the brand history

The Original California Lifestyle Brand

Founded in 1972, Op was the first company to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on the West Coast youth scene, fusing sports, music, art, and fashion with beach culture.

Op has been a dominant lifestyle brand for over two decades and continues to enjoy high consumer awareness and brand recognition.

In Summer 2008, the brand relaunched with a celebrity-fueled ad campaign to celebrate over 35 years of Op. The campaign features Rumer Willis, Kristin Cavallari, Christina Milian, Pete Wentz, Wilmer Valderrama, and Corbin Bleu.

- Exclusive retail license with Wal-Mart in the U.S., Brazil,India and China
- 16+ product categories include apparel, swimwear, surfboards and fragrance
- #3 in swimwear and #8 in young contemporary
- #72 in 2007's WWD Top 100 most recognized brands

For updates & more information on OP, please visit us at www.op.com.