the brand
OP
Founded in 1972, Op was the first company to successfully translate the surfing lifestyle into a comprehensive fashion idea by focusing on the west coast youth scene- fusing sports, music, art, and fashion with beach culture.
Each year since Op relaunched in 2009, the ad campaign has featured a star-studded group of the most current young celebrity talent in T.V., music, movies and more!
Some of the Op crews have included: Cory Monteith, Jessica Szohr, Dianna Agron, Trevor Donovan, Alex Meraz, Cassie, Rob Kardashian, Kat Graham, Mark Salling, Chord Overstreet and Aly Michalka.
Brand Positioning:
Young Men to Juniors, ages 12-24
Kids, ages 7-13
Authentic, year-round California lifestyle
- Exclusive retail license with Walmart
- Product categories include apparel, swimwear, hardgoods, accessories and fragrance
For updates & more information on OP, please visit us at www.op.com.
