the brand
Mudd
My Style is My Style
Mudd was established in 1995 with the launch of the flare jean and since then has offered a variety of fresh and hip products for its fashion savvy teen customer.
Today the Mudd brand is a dedicated generation of independent girls whose generous spirit is as important as her individual style. Mudd girls are cool and hip, all the while committed to inspiring dreams and making the world a better place. They stay true to their unique style and have fun in the process. Mudd girls stand up, stand out and make their dreams a reality. They lead by action, and know they can impact the future.
Brand Positioning:
Juniors, ages 13-17
Girls, ages 7-12
- The Mudd Girl likes to look good, while doing good
- Exclusive license with Kohl's Department Stores in the U.S.
- 18+ product categories include denim, handbags and footwear
- 95% brand awareness among teens
Mudd apparel is available only at Kohl's.
