iconix brand group, inc.

the brand history

Since 1995, when the Mudd brand launched the Mudd flare jean, the brand has offered a new variety of fresh hip products for its fashion-savvy teen customer. Today, the Mudd brand is dedicated to the new generation of independent girls who want freedom of choice to express themselves in their own special way. Wear Mudd and declare your independence. Mudd girls lead the way.

Mudd was acquired by Iconix Brand Group in 2006. The teen denim, accessories and kid’s apparel divisions will flourish with a renewed emphasis on marketing and brand management. In July 2006, a new ad campaign launched featuring “Mudd Girls Move the World,” a concept featuring real girls who have big aspirations and are passionate about improving their communities.



	the brand history Since 1995, when the Mudd brand launched the Mudd flare jean, the brand has offered a new variety of fresh hip products for its fashion-savvy teen customer. Today, the Mudd brand is dedicated to the new generation of independent girls who want freedom of choice to express themselves in their own special way. Wear Mudd and declare your independence. Mudd girls lead the way. Mudd was acquired by Iconix Brand Group in 2006. The teen denim, accessories and kid’s apparel divisions will flourish with a renewed emphasis on marketing and brand management. In July 2006, a new ad campaign launched featuring “Mudd Girls Move the World,” a concept featuring real girls who have big aspirations and are passionate about improving their communities. www.mymuddworld.com
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