the brand history

"Material Girl" is a newly created, fast-fashion junior collection that launched in Macy's stores and online at www.macys.com in August 2010, and in Hudson's Bay Company in spring 2011.

The "Material Girl" collection was inspired and designed in collaboration with Madonna and her daughter Lola. In addition to the apparel collection, "Material Girl" also launched in multiple categories including footwear, handbags and jewelry.