iconix brand group, inc.

the brand history

London Fog is one of the oldest and most established fashion brands in the United States. Created in 1927, London Fog reached its peak of popularity and became the symbol of American rainwear in the 1960's with the introduction of its classic trench coat.

Today, London Fog is ranked as the #1 recognized brand of outerwear in the United States*. London Fog continues to enjoy iconic status and high brand recognition with close to 90 percent consumer awareness. Today, London Fog is attainable luxury with a classic metropolitan appeal from corporate wear to weekend wear.

In August 2006, Iconix Brand Group, Inc., acquired the London Fog Brand. With their financial and marketing support, London Fog will quickly become a premier global lifestyle brand, branching out into a number of product categories. For more information, please visit us at www.londonfog.com.

*According to a 2006 WWD Study



	the brand history London Fog is one of the oldest and most established fashion brands in the United States. Created in 1927, London Fog reached its peak of popularity and became the symbol of American rainwear in the 1960's with the introduction of its classic trench coat. Today, London Fog is ranked as the #1 recognized brand of outerwear in the United States. London Fog continues to enjoy iconic status and high brand recognition with close to 90 percent consumer awareness. Today, London Fog is attainable luxury with a classic metropolitan appeal from corporate wear to weekend wear. In August 2006, Iconix Brand Group, Inc., acquired the London Fog Brand. With their financial and marketing support, London Fog will quickly become a premier global lifestyle brand, branching out into a number of product categories. For more information, please visit us at www.londonfog.com. According to a 2006 WWD Study
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