the brand
London Fog
Weather or Not
London Fog is one of the oldest and most established U.S. fashion brands. For over 80 years, the brand has embodied a classic metropolitan appeal from corporate wear to weekend wear.
Today, London Fog is ranked as the #1 recognized brand of outerwear in the United States. London Fog continues to enjoy iconic status and high brand recognition with close to 90 percent consumer awareness.
London Fog is an attainable luxury and the choice for men and women who want to look smart, sophisticated and stylish at a comfortable price point.
The brand relaunched in 2007, with a celebrity-fueled advertising campaign featuring Kevin Bacon, Teri Hatcher, Michael Bolton, Nicolette Sheridan and Cheryl Hines. Other celebrity campaigns include Tony Parker, Eva Longoria, Gisele Bundchen, Christina Hendricks, and Nicole Scherzinger.
Brand Positioning:
Men and Women, ages 25-55
Classic outerwear and contemporary lifestyle
- Available in North America, Europe and Asia
- Available in the U.S. at Macy's and Dillard's
- Availble in Canada exclusively at The Bay
- 17+ product categories include outerwear, sportswear & footwear
- 90% consumer brand awareness
For more information, please visit us at www.londonfog.com.
