the brand


Home as Real Life

Fieldcrest has been the choice for quality bedding and bath since the late 19th century. A brand rich in heritage, Fieldcrest provides consumers with soft, luxurious, elegant linens at a great price.

Exclusive to Target in the US, one of North America's top retailers, Fieldcrest is reaching more homes as it expands across diversified categories. Fieldcrest products include fashion bedding, bath, towels, rugs, basic bedding and sheets. Welcome yourself home with Fieldcrest.

Brand Positioning:
Women of all ages, with a focus on brides
Quality that a consumer can trust, at a smart price-point

  • Exclusive license with Target in the U.S.
  • Available at over 1,600 Target doors
  • Other International distribution includes South America, New Zealand, the Middle East and Asia