the brand history

When you say the name Candie’s an image will pop into your mind. It may be your first pair of Candie’s or your favorite Candie’s ad. Candie’s is pop culture. Candie's always has the “It” girl for its national ad spokesperson. It’s worn by celebrities and is featured in television shows and motion picture films.

Candie’s award winning advertising is noted for its sexy but playful concepts. Candie’s girls include Fergie, Pat Benatar, Cheyenne Kimball, Hilary Duff, Ashlee Simpson, Kelly Clarkson, Destiny’s Child, Ashanti, Alyssa Milano, Dixie Chicks and Jenny McCarthy. The brand is one of the most recognized in the country and is one of the top brands on the minds of the fast-growing ‘Millennials’ consumer segment.

The current Candie’s girl is platinum-selling recording artist Fergie, she is the hottest artist out today, racking up more than three #1 singles on her current album and influencing girls and their style.

Candie’s was founded in 1981 with the now famous sexy, high-heeled wood bottom slide, called the ‘Candie’. By the mid 1980’s, sales of Candie’s slides soared to 14 million pairs. One out of every four women in America owned a pair of Candie’s.

In June 2001, Candie’s launched The Candie’s Foundation, with the mission to educate America's youth about the devastating consequences of teenage pregnancy. The Foundation fuels a celebrity-driven public service announcement campaign that dramatically exposes the devastating consequences of teenage pregnancy, while educating and challenging America’s youth to make healthy decisions about sex. For additional information please visit www.candiesfoundation.org.

For updates & more information on Candie's, please visit us at www.candies.com.