Strawberry Shortcake

About the Brand

Since her creation in 1980, Strawberry Shortcake has grown and evolved in the kids’ entertainment space. Re-launched in 2010 with the premiere of her new CGI-animated TV series Strawberry Shortcake’s Berry Bitty Adventures (now entering its 4th season!), Strawberry Shortcake is a favorite of multiple generations. Strawberry Shortcake dolls continue to be a popular item in the toy aisle, and still own their iconic scent. The moms who loved her in the ‘80s can now share her with their daughters through a strong content program that includes a deal with Netflix, DVDs, and popular apps that boast over 35 million downloads. With an international presence reaching markets all around the world, from Brazil to France to Turkey, Strawberry Shortcake is truly a global property.

Strawberry Shortcake stands out from the competition through the brand’s promotion of positive relationships and girl empowerment. The story of Strawberry Shortcake and her friends living in the tiny world of Berry Bitty City has charmed audiences worldwide. Strawberry and her friends work together to solve their problems and live everyday by their motto that anything is possible!

Brand Positioning

  • 99% consumer brand awareness
  • Girl property popular with girls 3-7 and their moms
  • Strawberry Shortcake is the only brand that owns scent
  • Over 350 licensees globally

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