About the Brand

Coming off a pivotal year in 2015 with the global release of The Peanuts Movie from Twentieth Century Fox and Blue Sky Studios, Peanuts is more popular than ever. Loved by fans of all ages, Charlie Brown, Snoopy and the rest of the PEANUTS characters have made an indelible mark on modern pop culture. Whether it is seeing the characters for the first time on the big screen in 3D, or millennial moms sharing the comic strip and stories with their children through a digital app or e-book, or a family sitting down to watch one of the classic holiday specials on television, everyone can relate to these humor-filled, philosophical, and often poignant personalities created by Charles M. Schulz. The buzz from the film continues, and fans can now watch over twelve hours of all new Peanuts animation on major networks across the globe, including Cartoon Network and Boomerang here in the US. Peanuts also reaches fans through thousands of consumer products around the world, social media, over 50 television specials, and a daily comic strip available in all formats from traditional to digital.

Brand Positioning:

  • 99% brand awareness
  • Read by 45 million people daily
  • Global reach that resonates in all territories from the US to Europe, Asia, Japan and Latin America
  • Powerhouse fan base from The Peanuts Movie, top primetime television ratings, amusement park attendance to social media engagements

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Latest Video: The Peanuts Movie