Candie’s

About the Brand

Candie’s was founded in 1981 with the now famous, sexy, high-heeled wood bottom slide, called the “Candie.” By the mid 1980’s, sales of the Candie’s slides soared to 14 million pairs and one out of every four women in America owned a pair!

Today, Candie’s remains one of the most recognized brands worldwide. Fun, flirty and irreverent, Candie’s is synonymous with pop culture.

Candie’s award-winning advertising is known for its sexy but playful concepts. Over half of teens in the U.S. recall seeing Candie’s advertising, thanks to the collection of campaign “It” girls including Britney Spears, Fergie, Destiny’s Child, Lea Michele, Vanessa Hudgens, Hilary Duff, Bella Thorne, Kelly Clarkson, & Jenny McCarthy.

In 2016, the brand introduced Sarah Hyland as the first ever Creative Director. In addition to starring in each campaign, Sarah will be influencing the development and design of each new collection.

Brand Positioning:

Juniors, ages 18-34
Secondary: Girls, ages 7-16

  • Exclusive license with Kohl’s Department Stores in the U.S.
  • Product categories include Apparel, Denim, Footwear, Accessories, Intimates & Eyewear, Home, and Kid’s apparel and sleepwear.
  • Strong presence in China, India, Latin America, and Southeast Asia

For updates & more information on Candie’s, please visit us at www.Candies.com.

 

 

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