the brand history

Bongo was established 1982 and quickly became one of the hottest denim brands in the junior market. With denim as its core, the brand continues to grow to include many categories including footwear, tops, handbags, outerwear, eyewear, jewelry, watches and more, all reflecting the relaxed style, and beauty without effort that is Bongo. Bongo is licensed exclusively to Kmart and Sears in the United States.

The brand exemplifies young Hollywood and California Cool, and is known for attracting some of Hollywood's most stylish spokespeople. Kristin Cavallari, Nicole Richie, Rachel Bilson, and most recently Audrina Patridge have all been featured in the brand's hot advertising campaigns, and continue to keep the brand in the public eye.

Bongo is about having fun and being yourself. The Bongo lifestyle is best described as simple Young Hollywood: beach parties by day, clubs and bonfires by night, and the pieces function and layer well together to accommodate that. The Bongo girl is sexy, carefree, not careless, but doesn't take life too seriously.

For updates & more information on Bongo, please visit us at www.bongo.com.